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Social and Behavioral Sciences Commons™
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Articles 1 - 11 of 11
Full-Text Articles in Social and Behavioral Sciences
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
Organization-Based Social Marketing: An Alternative Approach For Organizations Adopting Sustainable Business Practices, Mary Franks Papakosmas, Gary Noble, John Glynn
John J Glynn
This article conceptualizes a new area for social marketing practitioners by focusing on individual behavior change that might occur within organizations. Organization-Based Social Marketing (OBSM) draws from organization change theory and internal marketing theory, while maintaining social marketing’s focus on beneficial behavior modification. The article argues that as such, OBSM represents a viable approach for organizations seeking to address the increasing demand for change strategies that promote proenvironmental behavior among their employees
Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering
Corporate Social Responsibility (Csr): An Examination Of Consumer Awareness, Evaluation And Purchase Action, Alan A. Pomering
Alan Pomering
Despite marketplace polls reporting heightened consumer interest in and support for companies acting in socially-responsible ways, there remains to date little evidence of such consumer support translating into general purchase behaviour. There is a gap in our knowledge regarding which particular socially-responsible behaviours are likely to prove most influential with consumers and be rewarded with supportive purchase behaviour, and how awareness of firms’ commitments to these behaviours is to be brought to consumers’ attention. It appears from the marketplace success of some socially-responsible, or ‘ethical’ brands, such as The Body Shop and recently launched clothing brands such as American Apparel …
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Gary Noble
There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …
Will The Social Housing Profession Be Politically And Socially Influential Or Irrelevant? Lessons From Other Professions, Mary A. Kaidonis
Will The Social Housing Profession Be Politically And Socially Influential Or Irrelevant? Lessons From Other Professions, Mary A. Kaidonis
Mary Kaidonis
The emerging social housing profession in Australasia is poised to be an empowered base for influence or to it can be irrelevant. The information of the Australasian Housing Instutute (AHI) represents a new phase in social housing, offering a unique opportunity to re-define the notion of professionalism.
Innovative Workplace Change: Social Well-Being And Health, Patrick M. Dawson, Michael Zanko
Innovative Workplace Change: Social Well-Being And Health, Patrick M. Dawson, Michael Zanko
Michael Zanko
Since the industrial revolution a chief concern of business organizations has been how best to organise work to maximise productivity and minimise costs. Securing and maintaining competitive advantage through new methods of work organization and systems of operation have largely centred around commercial and financial concerns rather than on the well-being of employees. Issues of occupational health and safety (OHS) have arisen in a range of working environments and legislative change has sought to ensure that safe and secure working conditions are a mandatory requirement of modern business. However, implementation of these mandates generally rests with management and whilst procedural …
Interorganizational Dynamics In Collaboration In University-Industry Research Projects: Context, Politics And Social Construction, Michael Zanko, Richard Badham, Karin H. Garrety
Interorganizational Dynamics In Collaboration In University-Industry Research Projects: Context, Politics And Social Construction, Michael Zanko, Richard Badham, Karin H. Garrety
Michael Zanko
University-industry partnerships (UIPs) are widely viewed as essential in leveraging research capability and economic performance in organizations and the nation as a whole. In Australia, as in many other countries, the national government commits significant funds to such ‘strategic’ collaborations. Despite this interest, there is still a relatively poor understanding of the interorganizational dynamics of these industry and university partnerships and their projects. This paper examines such dynamics by focusing on a management-related research project we were involved in negotiating and undertaking with industry partner managers over a four-year period. Of particular relevance was the complex interplay between UIP politics, …
Interorganizational Dynamics In Collaboration In University-Industry Research Projects: Context, Politics And Social Construction, Michael Zanko, Richard Badham, Karin H. Garrety
Interorganizational Dynamics In Collaboration In University-Industry Research Projects: Context, Politics And Social Construction, Michael Zanko, Richard Badham, Karin H. Garrety
Karin Garrety
University-industry partnerships (UIPs) are widely viewed as essential in leveraging research capability and economic performance in organizations and the nation as a whole. In Australia, as in many other countries, the national government commits significant funds to such ‘strategic’ collaborations. Despite this interest, there is still a relatively poor understanding of the interorganizational dynamics of these industry and university partnerships and their projects. This paper examines such dynamics by focusing on a management-related research project we were involved in negotiating and undertaking with industry partner managers over a four-year period. Of particular relevance was the complex interplay between UIP politics, …
Industry Associations As Facilitators Of Social Capital: The Establishment And Early Operations Of The Melbourne Woolbrokers Association, David Merrett, Stephen Morgan, Simon Ville
Industry Associations As Facilitators Of Social Capital: The Establishment And Early Operations Of The Melbourne Woolbrokers Association, David Merrett, Stephen Morgan, Simon Ville
Simon Ville
Relocation of the selling of Australia's wool clip from London to cities in Australia in the late nineteenth century led to the creation of wool selling industry associations, such as the Melbourne Woolbrokers Association (MWA). Highly successful in fostering competitive collaboration that improved market efficiency, the Association rested on the social capital brought to it and further developed by the participants, individuals with extensive connections in the pastoral, banking and transport industries. The collective social capital vested in the Association enabled the earning of economic rents, firstly from the high trust created through internal cohesion reinforced by formalised sanctions, and …
Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville
Social Capital Renewal And The Academic Performance Of International Students In Australia, Frank V. Neri, Simon Ville
Simon Ville
Many believe that social capital fosters the accumulation of human capital. Yet international university students arrive in their host country generally denuded of social capital and confronted by unfamiliar cultural and educational institutions. This study investigates how, and to what extent, international students renew their social networks, and whether such investments are positively associated with academic performance. We adopt a social capital framework and conduct a survey of international students at a typical Australian university in order to categorise and measure investments in social capital renewal, and test a multivariate model of academic performance that includes social capital variables, amongst …
Social Innovation: Buzz Word Or Enduring Term?, Eduardo Pol, Simon Ville
Social Innovation: Buzz Word Or Enduring Term?, Eduardo Pol, Simon Ville
Simon Ville
The term 'social innovation' has come into common parlance in recent years. Some analysts consider social innovation no more than a buzz word or passing fad that is too vague to be usefully applied to academic scholarship. Some social scientists, however, see significant value in the concept of social innovation because it identifies a critical type of innovation. In this paper, we suggest one possible definition of social innovation and show that when its empirical meaning is distilled, the term is of great importance. We distinguish social innovation from business innovation, and identify a subset of social innovations that requires …
Understanding It Adoption And Consumption Within The Social Structure Of A Consumer’S Economy, Sherman Ting, Linda Dawson, Chris Dubelaar
Understanding It Adoption And Consumption Within The Social Structure Of A Consumer’S Economy, Sherman Ting, Linda Dawson, Chris Dubelaar
Associate Professor Linda Dawson
Research into adoption, acceptance and consumption of Information Technology (IT) within its diffusion cycle has been extensively studied in Information Systems (IS) and marketing. However, research often focused too narrowly on technology adoption rates and drivers leading to technology adoption and acceptance. This paper discusses how understanding the social structure of a consumer’s economy, a consumer’s portfolio of capital resources, can reveal the individual’s approach and experiences towards technology adoption and consumption present and future. It provides a novel multi-disciplinary and practical approach into understanding the technology consumer by looking at how economic, cultural, social, educational, technological and political capital …