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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Sustainable Tourism Marketing: What Should Be In The Mix?, Alan Pomering, Lester W. Johnson, Gary Noble
Sustainable Tourism Marketing: What Should Be In The Mix?, Alan Pomering, Lester W. Johnson, Gary Noble
Gary Noble
When tourism marketers consider how they will manage the marketing activities they wish to direct toward a particular target market, they turn to a framework such as the marketing mix. But what should a contemporary tourism marketing mix include? We consider three popular marketing mix approaches to develop a typology of activities that, we argue, should be in the mix for the tourism marketer, given the specific characteristics of tourism product offers. More importantly, we go one step further to consider how this expanded marketing mix might accommodate the imperative of sustainability by cross-referencing the mix elements with the three …
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Gary Noble
There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …
Meeting The Information Needs Of Carers Of Children With Disabilities: A Case For The Use Of Virtual Communities, Elias Kyriazis, Rodney J. Clarke, Gary I. Noble, Jennifer Ann Algie
Meeting The Information Needs Of Carers Of Children With Disabilities: A Case For The Use Of Virtual Communities, Elias Kyriazis, Rodney J. Clarke, Gary I. Noble, Jennifer Ann Algie
Gary Noble
From the initial diagnosis parents of children with a disability need timely and accurate information to effectively manage their child’s condition. Focussing on the findings of a collaborative research project examining the needs of parents of children with a disability (0- 12 years) the study identifies several information related factors adding to parental stress levels. These include a lack of awareness of support services, application processes, and disability specific information. To overcome the limitations of existing information delivery approaches we propose creating a wiki-based virtual community to serve as a user friendly “one-stop shop” for carers . Such a community …
Investigating Chinese And Australian Student's Awareness And Interpretation Of Csr, And The Influence Of Studying 'Socially Innovative Commerce' Over Time, Zhengfeng Li, Alan A. Pomering, Gary I. Noble
Investigating Chinese And Australian Student's Awareness And Interpretation Of Csr, And The Influence Of Studying 'Socially Innovative Commerce' Over Time, Zhengfeng Li, Alan A. Pomering, Gary I. Noble
Gary Noble
This study compares Chinese students studying in Australia and Australian domestic students on awareness and interpretation of, and attitude and behavioural intention towards the concept of corporate social responsibility (CSR), and the influence on both of studying within an environment termed "socially innovative commerce". While previous research has found that age, gender, and study major of students may influence perceptions of CSR, this rsearch found these variables are not as significant as cultural background. These findings are presented and discussed along with future research directions.
The Role Of Contracts In Public Private Partnerships, G. Noble
The Role Of Contracts In Public Private Partnerships, G. Noble
Gary Noble
The very public stoush between Sydney’s CrossCity Motorway (CCM) and the NSW Government over the Cross City Tunnel provides observers of Public Private Partnerships (PPPs) with interesting insights into the workings of these unique forms of private sector - government relationships. The Cross City Tunnel conflict highlights the significance that formal contracts can have when a PPP goes awry. PPP contracts do not just codify who is responsible for what and how risk and rewards will be shared they also act as an important safety mechanism when the relationship between partners breaks down. Research I have conducted in both Australia …
A Conceptual Model Of The Factors Affecting The Choice Of Nonprofit Organisation By Large Corporations In Australia, John Cantrell, Elias Kyriazis, Gary I. Noble, Jennifer Algie
A Conceptual Model Of The Factors Affecting The Choice Of Nonprofit Organisation By Large Corporations In Australia, John Cantrell, Elias Kyriazis, Gary I. Noble, Jennifer Algie
Gary Noble
This paper develops a new conceptualisation of corporate giving which advances our knowledge in the field of nonprofit marketing through the development of a model which assists in identifying the drivers of corporate giving in Australia. Existing conceptualisations are limited in that the commercial realities of corporate life and the pressures that many organizations face in achieving concrete outcomes from their giving behaviour have not been properly reflected in research results. In an environment of increased competition amongst nonprofits for donations in terms of money, resources, and volunteers the better understanding of how and why corporations give will enable nonprofit …