Social and Behavioral Sciences Commons^™

Fair Trade And Development: A Changing Paradigm, Daniel Jaffee

Sociology Faculty Publications and Presentations

Book chapter.

By the time the fair trade movement celebrated the 20th anniversary of its founding in 2008, it had been transformed virtually beyond recognition. From a marginal European movement characterized by small ethical companies, non-profit charities, solidarity groups and alternative trading organizations (ATOs) selling coffee and handicrafts to a small group of politicized consumers through alternative world shops, fair trade has become an international market system with annual sales of nearly US $5,000m. (€3,500m.) (FLO 2010), reaching mass audiences of mainstream shoppers across the global North with a wide range of food and non-food products originating from both small …