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Full-Text Articles in Social and Behavioral Sciences
The Effect Of Regulatory Focus On Idea Generation And Idea Evaluation, Kanexa, Inc., Roni Reiter-Palmon
The Effect Of Regulatory Focus On Idea Generation And Idea Evaluation, Kanexa, Inc., Roni Reiter-Palmon
Psychology Faculty Publications
Regulatory focus, an individual difference characteristic, has been linked to decision making, such that those with a promotion focus show more risk taking and flexibility whereas those with a prevention focus are risk averse and more rigid. The relationship between regulatory focus and creativity has also been investigated, with similar results. However, the focus of these efforts has been on the idea generation phase (e.g., Friedman & Forster, 2001; Lam & Chiu, 2002). This study suggests that the influence of regulatory focus on creativity operates differently for the idea evaluation phase than with the idea generation phase. Furthermore, there are …