Social and Behavioral Sciences Commons^™

Decisional Strategy Determines Whether Frame Influences Treatment Preferences For Medical Decisions, Erin L. Woodhead, E. B. Lynch, B. A. Edelstein

Faculty Publications

Decision makers are influenced by the frame of information such that preferences vary depending on whether survival or mortality data are presented. Research is inconsistent as to whether and how age impacts framing effects. This paper presents two studies that used qualitative analyses of think-aloud protocols to understand how the type of information used in the decision making process varies by frame and age. In Study 1, 40 older adults, age 65 to 89, and 40 younger adults, age 18 to 24, responded to a hypothetical lung cancer scenario in a within-subject design. Participants received both a survival and mortality …