Social and Behavioral Sciences Commons^™

Integrated Impression Management: How Ncaa Division I Athletics Directors Understand Public Relations, Angela N. Pratt

Doctoral Dissertations

The sport industry has become an enormous cultural and economic force across the globe. Yet it is one that is largely understudied in regards to public relations. In the United States, intercollegiate athletics—particularly football and men’s and women’s basketball—garners a tremendous amount of attention from media, the government, sports fan communities, merchandisers and scholars. However, there is scant research on public relations within intercollegiate athletics departments.

Therefore, the purpose of this study is to learn how intercollegiate athletics directors (ADs) from National Collegiate Athletic Association (NCAA) Division I institutions with major basketball programs understand public relations, overall and in the …

A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston

Jane Johnston

No abstract provided.

Effects Of University Website On Students' Evaluations Of Fort Hays State University, Mo Yu

Master's Theses

The Internet has brought significant developments and challenges to universities and their publics. Meanwhile, the channels to deliver messages have gradually become digitized through the strong impact of the Internet, which offers an additional channel for public relations practitioners. With a survey conducted at Fort Hays State University (FHSU), this study was designed to investigate the relationship between students’ satisfaction with the FHSU website and their evaluations of the university. This study also provided a practical method for FHSU to evaluate how the university website satisfies the students or other publics.

The Changing Face Of Print Media : How New Attitudes To Communication By Both Industries Could Affect Public Relations., Paul Kennedy

Theses

Digital media is a phenomenon that has affected many industries, particularly both print media and public relations. Communication is something is at the heart of both of these industries. In this thesis, communication theory is explored in a digital media and print newspaper context, in relation to these industries. It is explored how both industries are using similar techniques, and the merit of these approaches are investigated and discussed. Included in this are the value of new news outlets and new and old business models. Opinions on modem media relations are investigated and the weight of third- party endorsement is …

Does Service Matter? An Examination Of Donor Perceptions Of Service Quality In College Athletics, Stephen L. Shapiro

Human Movement Sciences & Special Education Faculty Publications

Service quality has been recognized as a strategic tool for improving organizational performance. Many non-profit organizations have taken a market-based approach to fundraising, which enhances the importance of service excellence. The purpose of this investigation was to examine donor perceptions of service quality in college athletics. First, an adapted version of Sargeant's (2001) non-profit service quality instrument was examined to assess its appropriateness within the context of college athletic donors. Confirmatory factor analysis (CFA) and validity and reliability analyses provided evidence of an adequate model fit. Subsequently, three multiple linear regression models were developed to examine the relationship between service …

Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime

Faculty and Research Publications

This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."

Professionalization And Public Relations: An Ethical Mismatch, Rhonda Breit, Kristin Demetrious

Graduate School of Media and Communications

This paper explores the ethical culture in which contemporary public relations practitioners’ work and how it relates to the professionalisation of the domain. Focusing on the international umbrella public relations institution Global Alliance (GA) and other important industry bodies such as the Public Relations Institute of Australia (PRIA) and Public Relations Institute of New Zealand (PRINZ), we study how the ‘work’ of a public relations practitioner is described, and as a corollary, what professional and ethical standards are promoted. Our analysis draws on theories of professions (Abbott 1988; Anderson and Schudson 2009; Volti 2008) and narrative (Surma 2004, Herman 2009), …