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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand Sep 2010

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jane Johnston

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand Aug 2010

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jeffrey Brand

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


Nursing Sensitive Outcomes: Identifying A Definition, Exploration Of Conceptual Challenges And An Overview Of The Literature, Jenny Sim, Patrick A. Crookes, Kenneth D. Walsh Jan 2010

Nursing Sensitive Outcomes: Identifying A Definition, Exploration Of Conceptual Challenges And An Overview Of The Literature, Jenny Sim, Patrick A. Crookes, Kenneth D. Walsh

Faculty of Health and Behavioural Sciences - Papers (Archive)

Introduction/background: A literature review on nursing sensitive outcomes has been conducted as part of a larger research project. The literature was reviewed to: - identify a definition of nursing sensitive outcomes - determine the conceptual models used to describe nursing sensitive outcomes - identify significant contributions made by researchers on the development and use of nursing sensitive outcomes in clinical practice.The overall aim of the research project is to develop a set of indicators that provides a balanced view of nursing care and its contribution to patient outcomes. It is anticipated that this research will broaden the debate on nursing …