Social and Behavioral Sciences Commons^™

'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green

Sandra Jones

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …

Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid

Sandra Jones

Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

Oral History Interview With Tan Chin Tiong: Conceptualising Smu, Chin Tiong Tan

Oral History Collection

The interview covered: first involvement with SMU, changes to concept plan, research, private university, faculty recruitment, challenges, marketing, advertising campaign, autonomous universities, collaboration with Wharton School, schools in SMU, change agent for education landscape, differentiating SMU, SMU students.

Biography:

Provost, SMU, 1999–2008, and Deputy President, SMU, 2007–2009

Member of SMU start-up team

In 1998 Professor Tan Chin Tiong was one of the first three faculty members who joined the start-up team to create what would become Singapore’s third university, SMU. Among his many responsibilities during the planning phase of SMU, he oversaw faculty recruitment, public relations and marketing, and the …

Support Or Spoon Feeding? Research Skills Training For First Year Marketing Students In A Large Class, S. Lambert, V. Yanamandram

Sarah Lambert

This paper describes the work done by the authors to develop and evaluate a new worksheet and quiz assessment developed to explicitly teach the skills required by marketing students to complete their studies and to be successful professional marketers. While concerns were raised in the teaching faculty that such interventions might amount to spoon feeding, the authors felt that there was sufficient evidence to suggest that such an activity was an effective learning support, especially in such a large first year class. Student survey results indicate that for many students the activity successfully taught a repeatable process of how to …

Reflecting On Providing Multiple Assignment Supports To First-Year Marketing Students In A Large Class, Venkata Yanamandram, S. Lambert

Sarah Lambert

This paper describes improvements in learning outcomes in a large undergraduate marketing class at the University of Wollongong. The authors reflect on the interventions developed and evaluated, aimed at supporting students in their transition from novice researchers into self-regulated researchers, and producing professional marketing reports in industry recognised report writing genres. The project, and therefore the paper, was focussed on the major assignment and the initial and ongoing supports provided to students. These have been developed through a continuous cycle of improvement – planned, developed in partnership with a central resource development unit, deployed using a website and classroom activities, …

Oral History Interview With Khoo Teng Aun: Conceptualising Smu, Teng Aun Khoo

Oral History Collection

The interview covered: concept for new university, university library, first admissions exercise, student reaction to SMU, achievements of SMU.

Biography:

Associate Professor of Accounting, SMU, 2000–present

Member of SMU start-up team

Professor Khoo Teng Aun was one of the SMU ‘pioneers’, the faculty who formed the start-up team for Singapore’s third university. He joined the start-up team in 1999. Today he is a faculty member of the School of Accountancy and teaches corporate reporting and taxation. His research interests include internet financial reporting, multinational companies, cost and management accounting systems, taxation, and entrepreneurial studies. He also teaches in SMU’s master …

Oral History Interview With Low Kee Yang: Conceptualising Smu, Kee Yang Low

Oral History Collection

The interview covered: first involvement with SMU, university education in Singapore, curriculum, CIRCLE values, private university, logo, teaching pedagogy, interview students for admissions, legal aspects, incorporation of SMU, first day of class, law school, challenges, student recruitment, law internships, Juris Doctor programme, challenges.

Biography:

Associate Professor of Law, SMU, 2000–present

Member of SMU start-up team

Professor Low Kee Yang joined the start-up team for SMU in 1998; one of his responsibilities was supervising legal matters. He served as deputy dean of the business school from 1999 to 2002 and chaired the organising committee for the Lee Kuan Yew Global Business …

Oral History Interview With John Yip Soon Kwong: Conceptualising Smu, Soon Kwong John Yip

Oral History Collection

The interview covered: first involvement with SMU, future needs of university education in Singapore, business education, third university, Singapore Institute of Management, achievements.

Biography:

Executive Director and CEO, Singapore Institute of Management, 1997–2003
Director of Education, MOE, 1987–1996

Dr John Yip Soon Kwong played a major role in developing the concept for Singapore’s third university, Singapore Management University. With his first-hand knowledge of international universities as well as his knowledge of Singapore’s education system, he was part of the early effort to define the scope of Singapore’s third university and to identify an overseas university partner for this new institution. …

Oral History Interview With Tsui Kai Chong: Conceptualising Smu, Kai Chong Tsui

Oral History Collection

The interview covered: first involvement with SMU, roles and responsibilities, overseas visits, information technology, dean of School of Business, planning, undergraduate programme, Wharton curriculum, first admissions exercise, opening day, teaching pedagogy, students, case competition, postgraduate programmes, Masters of Applied Finance, achievements.

Biography:

Founding Dean, School of Business, SMU, 1999–2003

Member of SMU start-up team

Professor Tsui Kai Chong was an SMU ‘pioneer’, a member of the start-up team for Singapore’s third university, and he oversaw planning for communications and information technology. He was appointed as the first dean of the School of Business in 1999, became vice provost of undergraduate …

Oral History Interview With Hwang Soo Chiat: Conceptualising Smu, Soo Chiat Hwang

Oral History Collection

The interview with Hwang Soo Chiat covered:first involvement with SMU, roles and responsibilities, first classes, teaching pedagogy, pioneer students, student interaction, student recruitment, parent interaction, commencement, milestones.

Biography:

Associate Professor of Accounting, SMU, 2000–present

Member of SMU start-up team

Professor Hwang Soo Chiat is one of the SMU ‘pioneers’, a member of the start-up team for Singapore’s third university. Today he is an associate professor of accounting at SMU. In December 2005, he was named Outstanding Teacher in the School of Accountancy. His research interests are in the use of accounting ratios for prediction of bankruptcy of companies, corporate governance, …

October 2010 - Digital Minute Issue 6, Brad Matthies

Digital Minute

This issue features a faculty spotlight of Dave Mason.

Put Your Money Where Your Butt Is: A Commitment Contract For Smoking Cessation, Xavier Giné, Dean Karlan, Jonathan Zinman

Dartmouth Scholarship

We designed and tested a voluntary commitment product to help smokers quit smoking. The product (CARES) offered smokers a savings account in which they deposit funds for six months, after which they take a urine test for nicotine and cotinine. If they pass, their money is returned; otherwise, their money is forfeited to charity. Of smokers offered CARES, 11 percent took up, and smokers randomly offered CARES were 3 percentage points more likely to pass the 6-month test than the control group. More importantly, this effect persisted in surprise tests at 12 months, indicating that CARES produced lasting smoking cessation. …

Panic At The Church: The Use Of Frames, Social Problems, And Moral Panics In The Formation Of An Aids Social Movement Organization, Angelique Harris

Social and Cultural Sciences Faculty Research and Publications

This article examines how frames and moral panics are used to attract attention to public health issues. This research posits that once a health social movement organization frames their contested issue as a social problem, a moral panic is created to initiate a reaction on the part of the movement's target audience. A case study of the development of The Balm in Gilead, an AIDS awareness program that targets the Black Church, is used to illustrate how frames and moral panics are employed. Data consists of interviews with Black Church leaders, AIDS activists, and employees at The Balm in Gilead …

September 2010 - Digital Minute Issue 5, Brad Matthies

Digital Minute

This issue features the College of Business.

Oral History Interview With Leong Kwong Sin: Conceptualising Smu, Kwong Sin Leong

Oral History Collection

The interview covere: first involvement with SMU, third university, role and responsibilities, planning, mission statement, employer engagement, faculty compensation, city campus, pioneer students, first commencement, achievements.

Biography:

Associate Professor of Accounting, SMU, 2000–present

Member of SMU start-up team

Professor Leong Kwong Sin, an SMU ‘pioneer’, joined the start-up team for the new university in 1998. Today he is an associate professor of accounting in the School of Accountancy. He was named one of the outstanding teachers in the School of Accountancy in December 2005. His research interests include the area of accounting disclosure, accounting education, corporate governance and financial reporting …

Oral History Interview With Roberto Mariano: Conceptualising Smu, Roberto S. Mariano

Oral History Collection

The interview covered: first involvement with SMU, founding dean for School of Economics, vision, curriculum, faculty development, faculty recruitment, research, pioneer students, postgraduate programmes, challenges.

Biography:

Dean, SMU School of Economics, 2007–2010
Founding Dean, School of Economics and Social Science, SMU, 2002–2007

Professor Roberto S Mariano was appointed as dean of the new School of Economics and Social Sciences in 2002. He oversaw the intake of the inaugural classes of the economics and social science bachelors programmes in 2002 and 2004 respectively, and also served as the vice provost of research and deputy director of the Wharton-SMU Research Centre. His …

Leonard Lief Library Sony Reader Program: Leading Cuny In Digital Media Technology, Stefanie Havelka, Jennifer A. King, Adelaide Soto

Publications and Research

No abstract provided.

June 2010 - Digital Minute Issue 3, Brad Matthies

Digital Minute

This issues highlights SelectedWorks and Digital Commons Web 2.0 capabilities.

Oral History Interview With Pang Yang Hoong: Conceptualising Smu, Yang Hoong Pang

Oral History Collection

The interview covered: first involvement with SMU, roles and responsibilities, risks, mission statement, business education, student recruitment, first day of classes, founding dean of School of Accountancy, strategy, accounting curriculum, employer engagement, internships, faculty research, achievements, challenges.

Biography:

Founding Dean, School of Accountancy, SMU, 2000–2014

Member of SMU start-up team

An SMU ‘pioneer’, Professor Pang Yang Hoong joined the start-up team for the new university in 1998.

She became the first dean of the School of Accountancy in September 2000. Accredited by the Institute of Certified Public Accountants of Singapore, the accountancy programme combines a broad-based education with internships at …

Oral History Interview With Janice Bellace: Conceptualising Smu, Janice Bellace

Oral History Collection

The interview with Janet Bellace covered: first involvement with SMU, collaboration with Wharton School, roles and responsibilities, first building, risks and opportunities, founding team, faculty recruitment, board of trustees, government relationship, groundbreaking for city campus, convocation, student interaction, student feedback, graduate placement, milestones, future of SMU.

Biography:

Board of Trustees, SMU, 2001–present
Founding President, SMU, 1999–2001

“Thank you, Janice!” read the front page tribute article of the October 2001 smuhub newsletter. It went on to describe some of Professor Janice Bellace’s contributions as consultant and then founding president of SMU. The article noted that when Janice arrived as president, “…there …

Major League Baseball: America’S Recession-Proof Pastime, Mark Mcdonnell

Honors Projects in Finance

This project is a study which examines how attendance levels in Major League Baseball stadiums have been impacted by the current recession in the United States which began in October 2007. Research on attendance during past recessions has shown a strong relationship that during downtrends in the economy, baseball attendance levels generally do not suffer. Using an ordinary least squares regression, independent variables including; percent change in ticket price from previous season, distance to closest competitor, percent change in ticket price of the closest competitor, winning percentage during previous year, winning percentage during current year, unemployment rate during current year, …

Marketing To Entrepreneurs, Site Selectors And Relocation Professionals: An Action Plan For Community Economic Development, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Megan Polak

Oscar T McKnight Ph.D.

Community officials offer an array of incentives to stimulate local business growth, unaware of the salient criteria that determine location decisions. An analysis of proprietary research reports and site selector feasibility studies indicates specific criteria that are universally evaluated, nine of which undermine economic development initiatives. An ‘ACTION’ plan is provided to assist city planners’ efforts in appealing to site selection professionals.

Oral History Interview With Tan Teck Meng: Conceptualising Smu, Teck Meng Tan

Oral History Collection

The interview covered: first involvement with SMU, concept for SMU, parent engagement, third university, design of campus, city campus, private university, research, collaboration with Wharton, challenges.

Biography:

Professor of Accounting, 2000–2011

Deputy President, SMU, 1999–2001

Head of start-up team for SMU

Professor Tan Teck Meng was a key player in the conceptualising and formation of Singapore’s third university. In 1997, he was appointed chairman of a task force to look into the feasibility of setting up SMU. Subsequently he became SMU’s first employee and was appointed SMU’s founding deputy president (1999—2001).

After his term in administration, Professor Tan …

Tools Of Engagement: Attracting And Engaging Library Users#11;#11;-- "Reaching Through Collaboration", Jennifer Kelley

Jennifer Kelley

Slides from the Libraries Challenges and Opportunities teleconference "Tools of Engagement" (May 9, 2008)

Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …

'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …

Industry Self-Regulation Of Food Marketing To Children: Reading The Fine Print, Lana Hebden, Lesley King, Bridget P. Kelly, Kathy Chapman, Christine Innes-Hughes

Faculty of Health and Behavioural Sciences - Papers (Archive)

Issue addressed: Despite the evidence showing the negative influences of food marketing on children’s dietary beliefs and behaviours, and risk of adiposity, regulatory action to limit unhealthy food marketing has made little progress within Australia. Our aim was to describe and critically examine the Australian Food and Grocery Council’s (AFGC) approach to self-regulate food marketing to Australian children through the Responsible Marketing to Children Initiative (Initiative). Methods: The Initiative’s core principles and the commitments of the 16 signatory companies (as at December 2009) were assessed in terms of their capacity to limit unhealthy food advertising in media accessed by children. …

Beyond Rhetoric In Debates About The Ethics Of Marketing Prescription Medicines To Consumers: The Importance Of Vulnerability In People, Situations And Relationships, Stacy M. Carter, Gabrielle N. Samuel, Ian Kerridge, Richard Day, Rachel A. Ankeny, Christopher F. Jordens, Paul Komesaroff

Faculty of Social Sciences - Papers (Archive)

This article examines community responses to the marketing of prescription medicines. Historically, debates about such marketing have focused on alleged unscrupulousness of pharmaceutical companies and on the quality of information provided. Six focus groups were conducted in Sydney, Australia, three with older and three with younger community members. Analysis examined interactions between group members, the positions participants took up, conflicting arguments, and explanations for variation. Participants argued specifically rather than generally about consumer marketing of medicines. Neither the moral purpose of corporations nor the quality of information in advertisements was particularly important. Instead, pharmaceutical marketing was assessed in relation to …

Marketing To Children And Teens On Australian Food Company Web Sites, Amanda Reid, Sandra C. Jones

Faculty of Health and Behavioural Sciences - Papers (Archive)

No abstract provided.