Social and Behavioral Sciences Commons^™

Content Analysis Of Disease Awareness Advertisements In Popular Australian Women's Magazines, Danika V. Hall, Sandra C. Jones, Donald C. Iverson

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: To examine the nature of disease awareness advertising (DAA). Design: Therapeutic advertisements in six popular Australian women’s magazines were monitored between April 2006 and March 2007. A subset of advertisements was included in the study based on criteria derived from a definition of DAA. Unique advertisements were analysed by four independent coders. Main outcome measures: Types of advertisements and their sponsors, the types of disease information present, and the persuasive techniques utilised. Results: Of 711 advertisements identified, 60 met the inclusion criteria for DAA, and 30 of these were unique. Over one-third of the advertisements were classified as “unbranded …

Women's Awareness Of The Importance Of Long-Chain Omega-3 Polyunsaturated Fatty Acid Consumption During Pregnancy: Knowledge Of Risks, Benefits And Information Accessibility, Danka S. Sinikovic, Heather R. Yeatman, Deborah Cameron, Barbara J. Meyer

Faculty of Health and Behavioural Sciences - Papers (Archive)

OBJECTIVE: To evaluate pregnant women's knowledge regarding the importance of long-chain omega-3 polyunsaturated fatty acids (LC n-3 PUFA) consumption during pregnancy and assess their views on current information availability.

DESIGN: A 27-item demographic and food safety/behaviour questionnaire was administered to pregnant women during their antenatal clinic visits. chi2 tests were performed using SPSS.

SETTING: Antenatal clinics at two regional hospitals in New South Wales, Australia.

SUBJECTS: One hundred and ninety (n 190) pregnant women.

RESULTS: Three quarters of the women had not received information regarding LC n-3 PUFA. Approximately half of the women were aware …