Social and Behavioral Sciences Commons^™

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Slides: Introduction To Constructive Engagement In The Oil And Gas Industry, Susan T. Wildau, Christopher W. Moore

Best Practices for Community and Environmental Protection (October 14)

Presenters: Susan T. Wildau and Christopher W. Moore, CDR Associates (Collaborative Decision Resources), Boulder, CO

22 slides

Autonomy-Dependency Paradox In Organization-Public Relationships: A Case Study Analysis Of A University Art Museum, Christopher E. Wilson

Theses and Dissertations

This study presents an exploration of the autonomy-dependence paradox inherent in organization-public relationships that is informed by paradox theory, structuration theory and scholarly and philosophical literature on authenticity. These theories suggest that relationships between organizations and their publics are defined by interdependence, or the centripetal and centrifugal forces of autonomy and dependence that cause tensions that can influence the decision making of the relational partners. They also suggest that organizations must use their agency, their knowledge of relational structures, and their understanding of their authentic selves to manage their own behavior and communication rather than that of their publics. The …

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …