Social and Behavioral Sciences Commons^™

A Comparative Content Analysis Of Televised Political Advertising In The United States And Canada In 2004 And 2008., Jessica A. Mahone

Electronic Theses and Dissertations

Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between …

Perceptions Of Interprofessional Communication: Causes And Effects On Patient Care, Occupational Stress, And Job Satisfaction., Stacey Quillen Deshkulkarni

Electronic Theses and Dissertations

Poor interprofessional communication has been linked to decreased quality of patient care and increased numbers of medical errors. Increased occupational stress due to lack of effective interprofessional communication can lead to poor job satisfaction and burnout. The purpose of this study was to identify barriers to interprofessional communication as perceived by radiologic technologists. In particular, how did demographic data influence these perceptions? The research was conducted during June of 2009. The population for this survey consisted of registered radiologic technologists employed at hospitals in Northeast Tennessee. A survey questionnaire covering the subject of interprofessional communication was distributed to a cluster …

Transparency And City Government Communications, Jennalande Oswald

Theses and Dissertations

This study expresses the need for a communications model created specifically for government communications that is centered on the concept of transparency. However, it also recognizes the previous research done pertaining to government communications and public relations. Importantly, the study recognizes the lack of trust in American government at city, state and federal levels and the need to improve trust, which is very closely related to transparency. The study focuses primarily on a model created in 2007 called the three-dimensional model for government communications. The model has four parts: the base of the model is the need to value transparency; …

Revisiting The Personal Influence Model As An Ethical Standard In Public Relations Theory And Practice, Rita Somfai

Theses and Dissertations

This thesis attempts to better understand the importance and application of the personal influence model in relationship building between organizations and public decision makers. The personal influence model was added by Sriramesh and Grunig (1992) as a potential fifth model to Grunig and Hunt's (1984) four models of public relations practice (as cited by Grunig in Heath, 2007); however, this essential relationship building approach has not been examined in the public relations literature as it could have been. Scholarly research since the addition of the personal influence model has mostly occurred in Asia and India. Studies on the topic have …

Peeking Out: A Textual Analysis Of Heteronormative Images In Prime-Time Television, D. Renee Smith

Doctoral Dissertations

This dissertation traces lesbian portrayals on network television from the 1960s through the 1990s. A focus on episodic dramas and situation comedies reveals a concise representation of the mediated lesbian image. Building on existing research on lesbian, gay, bisexual, and transgender images on television, this work focuses exclusively on the lesbian image broadcast free of charge over the air during prime-time on commercial networks in the United States. Using a postmodern feminist framework, this textual analysis examines the images and texts portraying lesbian characters in episodic dramas and situation comedies. Furthermore, applying a semiotic lens to the analysis dissects the …

The Right To Know And The Fight Against Toxic Environments: The Emergency Planning And Community Right-To-Know Act Of 1986, Bernardo H. Motta

Doctoral Dissertations

This dissertation investigates the historical development of the right-to-know concept in the Emergency Planning and Community Right-to-know Act (EPCRA) of 1986. It starts with the use of words during the American Revolution, words capacious or general enough to later include the modern right-to-know idea. It also traces the real emergence of the right-to-know concept during the Cold War years of the 1950s and 1960s, including the enactment of the Freedom of Information Act (FOIA) in 1966. Some of the limitations of the FOIA are discussed here, limited as it was and is by nine broad "exemptions" to the release of …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

An Analysis Of How The American Cancer Society Uses Social Media, Carla Silvia

Journalism

The development of social media has created an online environment conducive to creating connections and fostering relationships. As new social media sites are being introduced, researchers in every field of study are attempting to determine the most effective ways for organizations to use them. By using these findings and implementing social media campaigns into their communication strategies, non-profit organizations now have the ability to inform their respective publics about upcoming events, increase donation requests and create a community around their designated cause. A content analysis was conducted to examine how the American Cancer Society has implemented the use of social …

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

The 2008 United States Senate Elections: A Typology Of Negative Themes On Candidate-Sponsored Websites, Erin Brining Hammond

Dissertations

The following study is an examination of the negativity on candidate-sponsored websites for the 2008 United States Senate candidates. Results of a content analysis indicated that negative themes identified were more likely to be oppositional than comparative (Johnson-Cartee & Copeland, 1991) and were more likely to be characterbased than policy-based (Benoit, 1999, 2007). The majority of negative themes were identified as focusing on issue stands rather than political record, job experience, criminal activities, religion, marriage/sex life, family members, medical history, or personal life (Johnson-Cartee & Copeland's, 1989).

Results of the content analysis go against the assumption of functional theory (Benoit, …

An Investigation Of The Persuasive Effects Of Rhetorical Questions, Message Framing, And The Elm In Promoting Responsible Cell Phone Usage, Robert James Glenn Iii

Dissertations

This study evaluated persuasive messages that advocate support for a ban against cell phones while driving using Petty and Cacioppo's Elaboration Likelihood Model of persuasion as its theoretical framework. Seven hypotheses were tested using a 2 x 2 x 2 factorial design assessing the influence of need for cognition (high vs. low) in tandem with the variables of message framing (gain vs. loss statements) and message form (questions vs. statements) upon assessments of elaboration (ME), cognition message value (CMV), message effectiveness ratings (MEF), and attitude toward the prescribed behavior (ATPB).

A significant main effect was found for message framing as …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.

Croatian Public Television – Lost In Transformation, Iveta Imre

Masters Theses

This study examined the influence of government, politicians and advertisers on the content of Croatian Public Television (HTV) news. This research examined whether HTV has remained state TV and under as strong government influence as it was in the former Yugoslavia? Or has it transformed into public TV, which has been the goal since Croatia gained independence in 1991? Or has it become commercial TV?

The data were gathered through 10 semi-structured in-depth interviews with journalists and producers in the HTV news department and through a content analysis of HTV’s main newscast, Dnevnik.

The major findings suggest there is still …

Digital Social Imagery In Silhouette, Ashley Triplett

All Theses

Society places an extreme emphasis on outward appearance and beauty that is often unattainable. The short film, Silhouette, reminds audiences of the dangers that can result from society's infatuation with physical perfection, and the film's production is the focus of this thesis. The goal of the film is to effectively communicate the impact of society on an individual's self-worth and self-image and to illustrate the consequences that result when trying to attain physical perfection. An integral part of this project is an examination of how women have been portrayed in art historically as compared to present day. To visualize …

Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan

All Theses

As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

A Time For Necessary Change: Fdr’S First Inaugural Address, Corey Lenzen

Communication Studies

No abstract provided.

Constructing Marriage: A Thematic Analysis Of Self-Help Books On Marriage, Stephanie Mae Jones

Boise State University Theses and Dissertations

Questions about what makes a marriage work are treated widely in the popular press. This study seeks to discover how we learn about marriage through self-help books. According to Cameron (2007), these texts can become a part of our construction of everyday life. Therefore this study focuses on how marital self-help books frame the institution, and whether relational dialectics were present in each book. Two books— Laura Schlessinger’s The Proper Care and Feeding of Marriage and John Gottman’s Seven Principles of Making Marriage Work—were selected through an exhaustive process. A thematic analysis was conducted on each text, and topics …

Myspace, Write Space: An Analysis Of Student Achievement In Texts For Digital Audiences, Stephanie Marie Sauceda

Theses and Dissertations - UTB/UTPA

This thesis study analyzes students’ connection to audience in writing samples, gauging the performance of texts written for an actual audience, the classroom teacher and an implied audience, the web. Using Steven Toulmin’s concepts of intimate and stranger interactions, this study suggests that students may make an intimate connection with the mass web audience, thereby allowing an increase in writing performance. On the other end, students identify assignments for classroom teachers as work for the stranger audience, thus creating a writing performance gap. The following is a discussion of possible factors and elements creating this particular paradox in audience identification.

Ethnocentrism, Intercultural Interaction And U.S. College Students’ Intercultural Communicative Behaviors: An Exploration Of Relationships, Julie Renée Justen

Masters Theses

Ethnocentrism is the experience of seeing one’s own culture as superior to other cultures. It is an element of intercultural communication that has the potential to greatly affect how one communicates. As the cultures of the world are in increasingly close contact, understanding the significance of ethnocentrism as related to intercultural communication competence, intercultural willingness to communicate and elements of international interaction (i.e., amount of intercultural interaction, desire for intercultural interaction, and satisfaction with intercultural interaction) becomes an important process in both interpersonal and organization communication.

To test the relationships among these variables, 304 undergraduate students were surveyed using a …

Changes In Branding Strategy: A Discourse Analysis Of Nato Publications And Speech Regarding Its Russian Relationship And The Nato-Russia Council, Alexandra Kornilia Sowers

Communication Theses

This thesis studies how NATO has changed the way it brands itself to Russia, from a cooperative and humanitarian stance in 2002 toward a critical and confrontational posture between 2006 and 2008. The study is based on a discourse analysis of NATO’s publications. In the political climate following the fall of the Soviet Union in 1991, NATO’s NRC established a cooperative relationship with the new Russian Federation, which included offers of humanitarian aid in food and medical care. This study shows that under the NRC, from 2002 to 2006, NATO’s image toward Russia continued to be one of “Strategic Partner.” …

Media Use And Body Image Among Senior Participants Of The World Senior Games, Lisa Nicole Harding

Theses and Dissertations

The purpose of this study was to examine the relationship between media use and body image in senior citizens. This study specifically targeted older people who participate in regular physical activity. Seniors participating in the 2006 Huntsman World Senior Games in St. George, Utah were surveyed concerning current body image and total media use. The sample included 691 participants. Lower body image scores were recorded among seniors who watched greater amounts of television. Magazine readership and body image displayed no relationship among men or women. Total media use did not influence body image scores among seniors. Male participants exhibited a …

Speaking Out: How Women Create Meaning From The Dove Campaign For Real Beauty, Valori Infanger

Theses and Dissertations

The purpose of this study was to determine whether the Dove Campaign for Real Beauty could be used to effectively expand the media-narrowed definition of beauty. This study focused on the Onslaught video and corresponding message board. The sample included 119 posts written by 85 different message board users. Both a descriptive and interpretive content analysis based on reception analysis was used to deconstruct the message posters' interpretation and construction of individual beauty. The posters used the board primarily to express themselves, attach blame to the media and arrive at consensus. Overall, the users responded positively to the campaign. Twenty …

Adolescent Interest In Alcohol Responsibility Messages: The Message Matters, Kevin Kimball John

Theses and Dissertations

Adolescents are especially vulnerable to image-based messages, which place them directly in line with the lifestyle messages presented in numerous alcohol advertisements. Research has shown that teenagers encounter alcohol advertisements from a variety of sources, prompting concern over the consequences of exposure and the risks associated with teen drinking. Warning messages contained within these alcohol advertisements are often vague in their wording and targeted to promote responsible drinking among adults, making them wholly inadequate for teen deterrence. This thesis explores the problems with current alcohol responsibility messages when dealing with teens, and proposes the development of new, modified messages, that …

Linguistic Ambiguity In Language-Based Jokes, Sarah Seewoester

College of Communication Master of Arts Theses

The purpose of this study was to (1) identify patterns in joke type, word class, word class progressions, use of morphologic/syllabic mechanisms, and compound word manipulations in the “serious” and “humorous” interpretations of puns, (2) compare results with two previous studies (Attardo et al. 1994b and Bucaria 2004) and delineate discrepancies, and (3) to explore how language pattern(s) in English puns contribute to our theoretical understanding of linguistic interpretation.

From a collection of 6,000 puns published online, 225 were randomly chosen and analyzed for alliterative, phonological, lexical, and syntactic categorizations, as well as for patterns in word class, word class …

Improving Accessibility To The Visually Impaired Through Web And Interface Design, Andrew William Deem

Graphic Communication

The purpose of this study was to investigate the current state of visual accessibility to visually impaired users in the areas of web and device interface design. As the Internet grows in importance and more people are expected to utilize networked technology the need for a truly accessible system becomes more important.

Web designers play a tremendous role in controlling ease of access to content through the structure, layout and navigation options utilized in their designs. These choices dramatically impact a user's ability to fully utilize the capabilities of the Internet.

As network technology grows beyond the web, consumers are …