Social and Behavioral Sciences Commons^™

Transparency And City Government Communications, Jennalande Oswald

Theses and Dissertations

This study expresses the need for a communications model created specifically for government communications that is centered on the concept of transparency. However, it also recognizes the previous research done pertaining to government communications and public relations. Importantly, the study recognizes the lack of trust in American government at city, state and federal levels and the need to improve trust, which is very closely related to transparency. The study focuses primarily on a model created in 2007 called the three-dimensional model for government communications. The model has four parts: the base of the model is the need to value transparency; …

Revisiting The Personal Influence Model As An Ethical Standard In Public Relations Theory And Practice, Rita Somfai

Theses and Dissertations

This thesis attempts to better understand the importance and application of the personal influence model in relationship building between organizations and public decision makers. The personal influence model was added by Sriramesh and Grunig (1992) as a potential fifth model to Grunig and Hunt's (1984) four models of public relations practice (as cited by Grunig in Heath, 2007); however, this essential relationship building approach has not been examined in the public relations literature as it could have been. Scholarly research since the addition of the personal influence model has mostly occurred in Asia and India. Studies on the topic have …

Media Use And Body Image Among Senior Participants Of The World Senior Games, Lisa Nicole Harding

Theses and Dissertations

The purpose of this study was to examine the relationship between media use and body image in senior citizens. This study specifically targeted older people who participate in regular physical activity. Seniors participating in the 2006 Huntsman World Senior Games in St. George, Utah were surveyed concerning current body image and total media use. The sample included 691 participants. Lower body image scores were recorded among seniors who watched greater amounts of television. Magazine readership and body image displayed no relationship among men or women. Total media use did not influence body image scores among seniors. Male participants exhibited a …

Speaking Out: How Women Create Meaning From The Dove Campaign For Real Beauty, Valori Infanger

Theses and Dissertations

The purpose of this study was to determine whether the Dove Campaign for Real Beauty could be used to effectively expand the media-narrowed definition of beauty. This study focused on the Onslaught video and corresponding message board. The sample included 119 posts written by 85 different message board users. Both a descriptive and interpretive content analysis based on reception analysis was used to deconstruct the message posters' interpretation and construction of individual beauty. The posters used the board primarily to express themselves, attach blame to the media and arrive at consensus. Overall, the users responded positively to the campaign. Twenty …

Adolescent Interest In Alcohol Responsibility Messages: The Message Matters, Kevin Kimball John

Theses and Dissertations

Adolescents are especially vulnerable to image-based messages, which place them directly in line with the lifestyle messages presented in numerous alcohol advertisements. Research has shown that teenagers encounter alcohol advertisements from a variety of sources, prompting concern over the consequences of exposure and the risks associated with teen drinking. Warning messages contained within these alcohol advertisements are often vague in their wording and targeted to promote responsible drinking among adults, making them wholly inadequate for teen deterrence. This thesis explores the problems with current alcohol responsibility messages when dealing with teens, and proposes the development of new, modified messages, that …

Ethnographic Literary Journalism, Christel Lane Swasey

Theses and Dissertations

Leon Dash and Ted Conover have modeled an ethnographic approach to literary journalism. This approach combines literary journalism's compelling narrative techniques with ethnographic “naturalist-like” (Brewer, 2000) thoroughness and trustworthiness. Rosa Lee: A Mother in Urban America, by Leon Dash, and Newjack: Guarding Sing Sing, by Ted Conover, exemplify this painstaking method that skillfully uses the narrative craft, generates trustworthy data, and contributes to an academic body of knowledge as well as exposing findings to the general public. Dash, Conover, and others have demonstrated the synergy and problem-solving potential of merging anthropology with literary journalism, yet there is no …

Portrayal Of Older People In Disney Live Action Films From The 1990s And 2000s, Jennifer Gail Martin

Theses and Dissertations

Children as young as three years old are scared of the idea of growing old, and negative stereotypes about older people have started to develop by the time children enter elementary school. Negative stereotyping of older characters has been found to be prevalent in all forms of media. Because children use media to figure out who they are and what the world is like, this study looks at some of the most popular films of the past two decades aimed toward children. This study is a content analysis of older major and minor characters from the 60 top grossing Disney …

Autonomy-Dependency Paradox In Organization-Public Relationships: A Case Study Analysis Of A University Art Museum, Christopher E. Wilson

Theses and Dissertations

This study presents an exploration of the autonomy-dependence paradox inherent in organization-public relationships that is informed by paradox theory, structuration theory and scholarly and philosophical literature on authenticity. These theories suggest that relationships between organizations and their publics are defined by interdependence, or the centripetal and centrifugal forces of autonomy and dependence that cause tensions that can influence the decision making of the relational partners. They also suggest that organizations must use their agency, their knowledge of relational structures, and their understanding of their authentic selves to manage their own behavior and communication rather than that of their publics. The …

Characteristics Of Contemporary Gag Order Requests In Media Law Reporter Volumes 19 Through 33, Brad Leavitt Clark

Theses and Dissertations

The conflict between the First Amendment and the Sixth Amendment is not new nor is it easily decipherable. Both amendments appear to have absolute priority, yet they appear to conflict (Erickson, 1977). The First Amendment declares unequivocally, "Congress shall make no law...abridging the freedom of speech, or of the press[,]" while the Sixth Amendment states with equal force, "In all criminal prosecutions, the accused shall enjoy the right to a speedy public trial, by an impartial jury of the state and district wherein the crime shall have been committed..." (U.S. Constitution, Amendment I, Amendment VI). Free speech and an unrestricted …

An Examination Of Print Placements: 1995-2008, Lois Elenore Francis

Theses and Dissertations

A relatively unexamined area of branded entertainment combines sports sponsorship with product placement, and occurs when a brand name or logo appears in a print photograph. The resulting photograph can be considered the print equivalent of product placement, or "print placement." Keenan, Pokrywczynski and Boyle (1995) determined the potential for exposure to advertising, brands, sponsors and symbols appearing in photographs in Sports Illustrated magazine. This thesis updates and expands the research on print placements through a content analysis of Sports Illustrated from 1995 through 2008. Results showed an increase over time in the number of print placements, and representation of …

Communities And Colleges: Utilizing Public Relations Techniques And Strategies To Solve Chronic Town-Gown Problems, Kristin M. Leavey

Theses and Dissertations

The purpose of this thesis was to determine what public relations techniques and strategies could be utilized to alleviate or even solve the five most prevalent problems faced by colleges and their communities. This researcher also verified that the top five problems as determined in a 1998 study still reign as the major problems in 2004.

An extensive literature review was conducted in conjunction with in-depth interviews with three college relations directors, surveys sent via email to over 1,000 college relations personnel, and intercept studies within the communities of the three chosen colleges.

It was concluded that the top five …

Screams, Vampires, Werewolves, And Autographs: An Exploration Of The Twilight Phenomenon, Emily Reynolds

Theses and Dissertations

The purpose of this thesis is to examine the pop culture phenomenon of Twilight. Using a qualitative method of grounded theory, meanings and constructs were developed from the data. Data was gathered at three events centered around the release of the Twilight the film adaptation, and the release of the fourth and final book in the Twilight saga. A survey was administered to willing participants. After the surveys were gathered they were read and then coded. After the coding process a follow up interview was conducted with ten nominated and willing Twilight fans. The results had theoretical roots in …

The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski

Theses and Dissertations

New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these …

Royal Images And Rebel Ideals: Contradictory Symbols In American Revolutionary Newspaper Nameplates, Autumn Lorimer Linford

Theses and Dissertations

Historians have long claimed that the newspaper printers of the American Revolution were instrumental in bringing about Independence. By focusing solely on the written words left behind by these men, however, researchers have erroneously believed the printers belonged exclusively to either the patriot or Tory camps. The masthead symbols chosen by the printers to represent their newspapers offer a more objective measure of their partisan affiliations than a textual analysis of the content. The printers marked major changes in their political ideologies by inserting and deleting political symbols in their newspaper mastheads. This study examines the use and meanings of …

Characterizing And Detecting Unrevealed Elements Of Network Systems, James A. Leinart

Theses and Dissertations

This dissertation addresses the problem of discovering and characterizing unknown elements in network systems. Klir (1985) provides a general definition of a system as “... a set of some things and a relation among the things" (p. 4). A system, where the `things', i.e. nodes, are related through links is a network system (Klir, 1985). The nodes can represent a range of entities such as machines or people (Pearl, 2001; Wasserman & Faust, 1994). Likewise, links can represent abstract relationships such as causal influence or more visible ties such as roads (Pearl, 1988, pp. 50-51; Wasserman & Faust, 1994; Winston, …

The Social Influence Qualities Of Social Network Sites: A Qualitative And Experimental Investigation, J. Paul Conner

Theses and Dissertations

While social network sites (SNS) are a popular form of new media, the literature has not investigated the social influence of these internet sites. Using a mixed method approach of qualitative interviews and a laboratory experiment, this study tests a process model predicting the effects of communication processes and technology on social influence. This model suggested that SNSs may be more effective at social influence than face-to-face communication. A qualitative study was performed to determine whether the hypotheses were plausible whereby it was suggested that SNSs may influence other individuals and SNSs might be a more effective at influencing individuals …

Defining Leadership: Understanding Desired Traits Of Leaders, Alex Acton

Theses and Dissertations

What do people want from leaders? That question has been asked for generations. In recent history, a huge growth in leadership studies has produced a wealth of information on this topic, but because of the multitude of publications, there are now many competing schools of thought about what qualities make a great leader. This paper seeks to understand the qualities that people look for in leaders and to understand if any consistent patterns emerge from these desired traits. This is done through two avenues. Firstly, a survey of the existing leadership publications in several different established leadership genres provides an …