Social and Behavioral Sciences Commons^™

A Comparative Content Analysis Of Televised Political Advertising In The United States And Canada In 2004 And 2008., Jessica A. Mahone

Electronic Theses and Dissertations

Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between …

Perceptions Of Interprofessional Communication: Causes And Effects On Patient Care, Occupational Stress, And Job Satisfaction., Stacey Quillen Deshkulkarni

Electronic Theses and Dissertations

Poor interprofessional communication has been linked to decreased quality of patient care and increased numbers of medical errors. Increased occupational stress due to lack of effective interprofessional communication can lead to poor job satisfaction and burnout. The purpose of this study was to identify barriers to interprofessional communication as perceived by radiologic technologists. In particular, how did demographic data influence these perceptions? The research was conducted during June of 2009. The population for this survey consisted of registered radiologic technologists employed at hospitals in Northeast Tennessee. A survey questionnaire covering the subject of interprofessional communication was distributed to a cluster …

Aruba And Natalee Holloway: A Content Analysis Of Four Years Of Newspaper Coverage Surrounding The Incident., Brittany Parks

Electronic Theses and Dissertations

Negative media coverage can have a significant impact on the image of a country and can be detrimental to tourism-dependent areas. This study examined the newspaper coverage of Aruba 2 years before and after American tourist Natalee Holloway disappeared while vacationing with fellow classmates on a class trip. A content analysis of 400 major world newspapers was conducted. The study's purpose was to uncover the amount of publicity (both good and bad) from the incident as well as to unearth the overall tone towards Aruba.

The study revealed the Holloway incident did have a visible effect on the world news …

Comparative Analysis Of Advertising Value Appeals Reflected In U.S. And Chinese Women's Fashion Print Advertisements., Yi Lin

Electronic Theses and Dissertations

Analyzing 549 advertisements in Chinese and U.S. women's fashion magazines, this research studies the role of western culture in reshaping Chinese cultural values in terms of modernity, tradition, individualism, and collectivism as well as in the use of western fashion models and language. Results indicate that there is no statistical difference in individualistic and modernity values between U.S. and Chinese print ads in women's fashion magazines. In 1 of the product characteristics, shared products, collectivism values in Chinese ads are not found more than those in U.S. ads as it is assumed. In addition, almost half of the Chinese ads …

Through The Eyes Of The Post: American Media Coverage Of The Armenian Genocide., Jessica L. Taylor

Electronic Theses and Dissertations

Many historians refer to the Armenian Genocide of 1915 as the first genocide of the twentieth century. In the context of the first global war, the Armenians of the Ottoman Empire were systematically persecuted and many eliminated while the world watched. Yet today, American memory and conception of the Armenian Genocide is remarkably different from similar historical events such as the Holocaust. The Armenian Genocide and America's reaction to it is a forgotten event in American memory.

In an attempt to better understand this process of forgetting, this thesis analyzes the Washington Post's news coverage of the Armenian Genocide. By …