Social and Behavioral Sciences Commons^™

Send For Success: A Descriptive Look At Prescriptive Manuals For Email, Jean Reid Norman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Email has existed for almost forty years, but in the past ten, it has become a dominant form of communication in the business world. A sign of the maturation of email and its dominance in commerce is the rise of how-to books on writing effective emails. This paper analyzes six of those recent texts to develop a taxonomy of current prescriptive advice for email. It examines contextual issues as well as issues of content, such as structure and tone; format, such as length of paragraphs, forms of salutation and farewell, and use of emoticons and abbreviations; and grammar and correctness. …