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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Race (3)
- Advertising (2)
- Children (2)
- Community (2)
- Consumer Culture (2)
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- Cultural studies (2)
- Enthography of Communication (2)
- Fashion (2)
- Gender (2)
- Media (2)
- Mothers (2)
- Affluence (1)
- Anthropology of media (1)
- Assimilation (1)
- Audience (1)
- Commodification (1)
- Communication (1)
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- Consumer Culture and Emotion (1)
- Cultural Anthropology (1)
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- Discourse (1)
- Documentary (1)
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Articles 1 - 16 of 16
Full-Text Articles in Social and Behavioral Sciences
The Social And Cultural Realization Of Diversity: An Interview With Donal Carbaugh, Donal Carbaugh
The Social And Cultural Realization Of Diversity: An Interview With Donal Carbaugh, Donal Carbaugh
Donal Carbaugh
No abstract provided.
Open Access Week Schedule, Jessica Adamick, Madeleine Charney
Open Access Week Schedule, Jessica Adamick, Madeleine Charney
Open Access Week
No abstract provided.
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton
Graduate Students Author Gallery
This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in a vicarious process referencing their own daily practice of social interaction. …
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton
Communication Graduate Student Publication Series
This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in a vicarious process referencing their own daily practice of social interaction. …
Seeing Lesbian Queerly: Visibility, Community, And Audience In 1980s Northampton, Massachusetts, Susan E. Mckenna
Seeing Lesbian Queerly: Visibility, Community, And Audience In 1980s Northampton, Massachusetts, Susan E. Mckenna
Open Access Dissertations
This study investigates the transitioning terms of lesbian visibility and identity in the distinctive spatio-temporal context of Northampton, Massachusetts in the 1980s. Drawing on interviews with a diversified sampling of lesbian-, bisexual-, and queeridentified participants, I consider the coalescing of two lesbian communal formations – a social community and a social audience – as mediating sites for the interrelations between subculture and dominant culture. Informed by the literatures and methods of queer theory, cultural studies, and feminist film criticism, I examine the 1980s queer crossover from lesbian subcultural separatism to mitigated assimilation by the end of the decade. The 1980s …
Doing Gender Difference Through Greeting Cards: The Construction Of A Communication Gap In Marketing And Everyday Practice., Emily West
Emily E. West
Greeting card communication reflects the highly gendered division of both emotional and domestic labor in American culture. It’s generally thought that American men do not take as much responsibility for sending greeting cards as women, or display competence in this mode of communication, and both survey data and field work with greeting card consumers confirm this overall pattern. For many women, greeting card communication is part of a feminized habitus that includes kinship work as well as routine provisioning for the household. For men, taking an interest in greeting cards can seem like discrediting behavior for heterosexual masculinity, and so …
The People And Me: Michael Moore And The Politics Of Political Documentary, Jon Scott Oberacker
The People And Me: Michael Moore And The Politics Of Political Documentary, Jon Scott Oberacker
Open Access Dissertations
Perhaps no one has had more influence on the role of political documentary in the contemporary public sphere than filmmaker Michael Moore. His unique melding of committed political arguments with an ironic reflexive style have changed the very look and feel of documentary film, contributing significantly to the form's newfound popularity. Furthermore, his steadfast commitment to progressive politics has given the issue of socioeconomic "class" the kind of attention it rarely receives within the mainstream media. However, Moore's films have also been the recipient of viscous attacks from his political opponents, and subject to some of the most contentious public …
Conference Proceedings, Youtube And The 2008 Election Cycle
Conference Proceedings, Youtube And The 2008 Election Cycle
YouTube and the 2008 Election Cycle in the United States
The YouTube and the 2008 Election Cycle in the United States Conference took place April 16-17, 2009 at the University of Massachusetts Amherst. The conference brought together political and computer scientists to explore the electoral impact of user-created YouTube technologies and to demonstrate new technical and analytic opportunities associated with new media technologies and politics. The conference proceedings includes copies of all papers presented at the conference as well as abstracts of all posters and keynote presentations.
It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click
It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click
Doctoral Dissertations 1896 - February 2014
This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in September 2004, after Stewart's conviction for her involvement in the ImClone scandal. My approach is built on the intersection of American mass communication research, British cultural studies, and feminist theory, and utilizes Hall's Encoding/Decoding model to examine how social, cultural and political discourses circulate in and through a mediated text and how those meanings are interpreted by those who receive them. Drawing from textual and ideological analysis of over thirteen years …
Tradition And Modernity In Scottish Gaelic Language Media, Ann Stewart
Tradition And Modernity In Scottish Gaelic Language Media, Ann Stewart
Final Reports of EFS student participants
No abstract provided.
Community Radio, Public Interest: The Low Power Fm Service And 21st Century Media Policy, Margo L. Robb
Community Radio, Public Interest: The Low Power Fm Service And 21st Century Media Policy, Margo L. Robb
Masters Theses 1911 - February 2014
The introduction of the Low Power FM (LPFM) service by the Federal Communications Commission (FCC) provided a unique glimpse into media policy-making. Because usual allies disagreed over the service, the usually invisible political nature of the debate was made transparent. The project of this thesis is to contextualize the histories of radio policy, non-commercial radio, and the public interest standard to shed light on why it was so challenging to implement even a small, local radio service. Secondly, the thesis will explore the theoretical understandings of the various players in the LPFM debate, as well as the practical functioning of …
Professional Resource: Code Of Best Practices In Fair Use For Media Literacy Education, Chris Boulton
Professional Resource: Code Of Best Practices In Fair Use For Media Literacy Education, Chris Boulton
Graduate Students Author Gallery
New media and communication technologies have expanded both our object of study and the range of techniques for teaching our students, but powerful gatekeepers remain. From corporate owners crying foul when we quote from copyrighted material to school administrators haunted by the specter of lawsuits, a culture of fear has descended over teaching in the digital age, bombarding us with a myriad of confusing guidelines and dubious restrictions. Some have pushed back, arguing that our right to access and produce media in educational settings is protected by the doctrine of “fair use” as outlined in Section 107 of the Copyright …
Constituting Folklore: A Case For Critical Folklore Studies, Stephen Olbrys Gencarella
Constituting Folklore: A Case For Critical Folklore Studies, Stephen Olbrys Gencarella
Stephen Olbrys Gencarella
This article argues for the development of a critical folklore studies through an interweaving of folklore and rhetorical theory. Following paths set by Roger Abrahams, Kenneth Burke, and Antonio Gramsci decades ago, and drawing upon more recent contributions by Ernesto Laclau and rhetorical critics, it considers folklore as a constitutive rhetoric, the act of which establishes a "folk"--and their adversaries-as a political category. Identifying three articulations of critical folklore studies, it calls upon folklorists to intervene against (rather than strictly analyze) oppressive power formations through the production of overt criticism and related counterhegemonic practices
Putting Policy In Its Place Through Cultural Discourse Analysis, Donal Carbaugh
Putting Policy In Its Place Through Cultural Discourse Analysis, Donal Carbaugh
Donal Carbaugh
No abstract provided.
Social Influence And The Acceptance Of Racially Charged Humor, Nicholas M. Joyce
Social Influence And The Acceptance Of Racially Charged Humor, Nicholas M. Joyce
Masters Theses 1911 - February 2014
This study examined factors important in determining the acceptance of racially charged humor. It utilized a 2 x 3 design in which race of joke teller and group targeted by the jokes were manipulated. It measured people’s level of acceptance regarding the jokes and recorded participants’ behaviors. This study found that under the conditions in which comedians derogated their in-group, White participants demonstrated higher levels of acceptance and a greater likelihood to perform the jokes. This pattern was especially true when the comedian was Black.
Constituting Folklore: A Case For Critical Folklore Studies, Stephen Olbrys Gencarella
Constituting Folklore: A Case For Critical Folklore Studies, Stephen Olbrys Gencarella
Communication Department Faculty Publication Series
This article argues for the development of a critical folklore studies through an interweaving of folklore and rhetorical theory. Following paths set by Roger Abrahams, Kenneth Burke, and Antonio Gramsci decades ago, and drawing upon more recent contributions by Ernesto Laclau and rhetorical critics, it considers folklore as a constitutive rhetoric, the act of which establishes a "folk"--and their adversaries-as a political category. Identifying three articulations of critical folklore studies, it calls upon folklorists to intervene against (rather than strictly analyze) oppressive power formations through the production of overt criticism and related counterhegemonic practices