Social and Behavioral Sciences Commons^™

Wal-Mart’S Presentation To The Community: Discursive Practices In Mitigating Risk, Limiting Public Participation, And Developing A Relationship, Richard Buttny

Communication and Rhetorical Studies - All Scholarship

This study examines Wal-Mart representatives’ presentation to the community on their site plan and Draft Environmental Impact Statement. Given the on-going controversy and criticisms from local residents, it is interesting to see Wal-Mart’s strategies in attenuating these risks and negative impacts. The discursive practices found here are: formulating prior citizen complaints by a neutral-sounding, legalistic language which works euphemistically or as a gloss. Citizen concerns are fitted into a problem-solution format where the solutions involve engineering technology. The Wal-Mart representatives display their expertise through describing these technological answers. Scientific documents or tests are presented which point to counter-intuitive results. They …

Southern Sudan Health Care, Amanda Giger

Honors Capstone Projects - All

Statement of Concept: The concept of my creative project was use pictures, film, and music, and to create short yet visually inspiring promotional videos for the John Dau Sudan Foundation (JDSF), a non-profit organization started by former Lost Boy of Sudan, John Bul Dau. These videos were made to serve a variety of purposes for JDSF including: helping John Dau in acquiring speaking engagements, assisting JDSF in raising money for the clinic, raising awareness on the inadequate healthcare and struggles for Southern Sudan, and serving as web content for JDSF’s website.

Context of Work: I have been working with John …

Remembering Pan Am 103: Lessons Learned 20 Years Later, Victoria Wells

Honors Capstone Projects - All

Twenty years ago, on December 21, 1988, a bomb exploded aboard flight Pan Am 103. The plane crashed intoLockerbie,Scotland, killing 270 people on board and on the ground. Among those lost were 35SyracuseUniversitystudents coming back from a semester abroad inLondon.

This documentary uses interviews with about 40 professors and former students to tell the story of Pan Am 103. These people were reunited on campus during Remembrance Week 2008. This project explores the mistakes that were made and lessons that have been learned. The research is supplemented by interviews with current faculty and staff members. These people have researched and …

Zipped Magazine, Shilpa Prabhakar

Honors Capstone Projects - All

For my capstone project, I chose to do something that fell within the creative category. Being a magazine journalism major, most of my coursework has to do with editing, writing, and layout so I wanted to use the skills I learned in the classroom to create and find a new publication on the S.U. campus. Zipped magazine is S.U.’s only fashion publication and it allows students with an interest in this area, the opportunity to further develop their skills through writing, photography, graphics and design. Furthermore, readers are able to learn about issues that the fashion industry faces in the …

An Analysis Of Asian And Asian American Studies A Public Relation Campaign Proposal, A Comparative Look At Other Universities, And The Program At Syracuse University, Donna Choi

Honors Capstone Projects - All

We now live in a globalizing society. It is important to understand the world around us and the history that gives us the present. As the United States is often deemed “the melting pot” of cultures, it is essential for its citizens and residents to understand the cultures that make up this country. It is, therefore, more of an obligation than a privilege for institutions of higher education to have the resources and means of teaching its students, or future leaders, about the society they live in.

So why Asian and Asian American studies? By 2020, the Asian American and …

Go Green-Eat Slow: A Public Relations Approach To “Going Green”, Amanda Gaynor

Honors Capstone Projects - All

My Capstone project is rooted in public relations and the launching of a specific publicity campaign. The context of this creative work is unique in that I implemented field research in order to conduct an actual campus event.

The nature of the field research was food tasting events. More specifically, it consisted of interviews with public relations representatives, publicity chairs, event planners, restaurateurs, and many others who play roles in the planning and execution of these food tastings. I then took this research and applied it to the creation of a “go green” themed food tasting event at Syracuse University …

Rationale And Proposal For The Establishment Of A Consumer-Behavior Curriculum And Research Institute At Syracuse University, Carolyn Meitzner

Honors Capstone Projects - All

This thesis project was inspired by a course formerly offered by the Department of Psychology at Syracuse University, which has not been offered since at least 2006 – PSY 377: Consumer Behavior. Circumstances – including that the professor who taught the course left the university and that the Department of Psychology is uncertain about the volume of student interest in the course – led to PSY 377 being taken off the time schedule indefinitely, though it remains in the course catalog. The timing of the course’s cancellation is especially unfortunate, given that revolutionary changes in consumer behavior have occurred over …

How The Beijing Olympics Has Changed Chinese Popular Television, Entertainment, And People’S Everyday Lives, Fei Ye

Honors Capstone Projects - All

The 2008 Beijing Olympics was one of the greatest achievements for Chinese people around the world. It was an event that changed Chinese popular culture and made the Chinese people proud of themselves. In the past, China had lost its popular cultural identity because of historical upheavals and what cultural identity it did have was dominated by foreign-influenced ideas. Through hosting and preparing for the 29^th Olympiad, China rediscovered its popular cultural identity, which I conclude is a reintroduction of its traditional culture. The country was also able to change how others perceived it. To conduct this study, I …

The Creation, Development, And Operation Of A Spanish-Language News Division, Jason William Tarr

Honors Capstone Projects - All

My Honors Capstone is the creation, development and operation of a Spanish-language news division on theSyracuseUniversitycampus. I chose to start this division at CitrusTV, the oldest and largest student-run television station in theUnited States. At the heart of the Spanish-language news division, is the Spanish-language news broadcast I created: CitrusTV Noticias en Espanol (CitrusTV News in Spanish). The broadcast is a thirty-minute news program covering campus, local, national and international news for theSyracuseUniversity, andSyracusearea, communities. It is student run and includesSyracuseUniversityundergraduate and graduate students from nearly every college at the University.

Having the broadcast is more important than ever because …

The Changes In The Portrayal Of Women In Cosmetic Advertisements Throughout The 20th Century, Paulina Han

Honors Capstone Projects - All

Women today have become desensitized to the massive clutter of cosmetic advertisements. In order to compete in the overly saturated market, cosmetic marketers need to start taking a different approach in making cosmetic advertisements appeal to women. The method used for this thesis project was secondary research; past experiments and case studies on women and advertising were examined and analyzed. Many of these were done by psychologists in the field of advertising and organizations and published in places such as the Journal of Advertising Research. Advertising and creative briefs from advertising agencies were also examined, in part, with other work. …

Inkstinct Tattoo-Lifestyle Magazine, Celina Rosita Tousignant

Honors Capstone Projects - All

Inkstinct, an American tattoo-lifestyle magazine, covers a broad assortment of editorial content in six regular sections: “Inkternet,” “Fokus,” “Kulture,” “Inkternational,” “Lokal,” and “Your Ink.” Created as a regularly published magazine, Inkstinct’s sections allow for fresh content every month, while enabling consistency in theme and reader expectations.

The target demographic of Inkstinct falls between the age of 18 and 35, has interest in tattoos and body manipulations, and is both male and female. Inkstinct assumes readers have at least a very basic knowledge of tattoos and body manipulations, and avoids explaining basic information in detail. However, Inkstinct’s editorial …

The Effectiveness Of The Dove Campaign For Real Beauty In Terms Of Society And The Brand, Lindsey Morel

Honors Capstone Projects - All

The following thesis aims to evaluate the effectiveness of the Dove Campaign for Real Beauty. The problem is that of measuring the effectiveness of the Dove Campaign for Real Beauty in a form deeper than numbers. As the campaign held a secondary goal of changing women’s perceptions of beauty, so should the evaluation. Thus, two measures will be employed.

First, the following thesis evaluates the campaigns effect on society by examining how the issue of beauty at large was and is communicated. Data was collected on beauty by drawing from experience, researching eating disorders, and exploring a feminist approach to …

The Fourth Phase: New Media And Political Campaigns, Timothy Martinez Jr.

Honors Capstone Projects - All

With the increased use of new media in political elections, I set out to answer two important questions: how does new media affect the relationship among candidates, journalists, and citizens during elections and how will traditional media adapt to the new technology? Since this topic is evolving, I read blogs and news articles during the 2008 presidential election and reflected on past elections to discover key differences.

I found that four key distinctions pertaining to new media that made the 2008 election different than previous ones. First was the creation of a virtual town hall, which was illustrated through public …

Comm.Unity And The Role Of Public Relations In Nonprofit Community Organizations, Carissa Matthews

Honors Capstone Projects - All

Nonprofit community organizations need solid public relations strategies and communications skills to accomplish an array of objectives, ranging from fundraising to increasing awareness to changing public opinion. Not only do many students attending Syracuse University possess these skills, but these individuals are also ready and willing to help nonprofit organizations because they would like to make a difference in the community, as well as add real-life work experience to their resumes and portfolios. Because of these facts, Communications for the Community (comm.UNITY) was created in October 2007 with the mission of connecting students with nonprofit organizations to help them create …

A Student Guide To Fundraising, Jonathan Foster

Honors Capstone Projects - All

The following thesis is a fundraising manual written for high school and college students. As a student myself, I know sometimes things are easier understood when described by a peer and I think that fundraising is a perfect example of this. While many students participate in fundraisers in their schools, there are very few who reach the magnitude of the “professionals,” raising hundreds of thousands of dollars each year. With my experience in the field, as explained in the introduction, I hope to steer fellow students in the right direction toward these lucrative fundraisers in hopes that they too can …

From Page To Screen: Television And The Decline Of Fiction In Magazines, Mirel Ketchiff

Honors Capstone Projects - All

My Capstone project explores how the rise of television contributed to the decline of fiction in magazines and the decline of general interest magazines in America. I argue that television appealed more to advertisers as a mass-market medium than general interest magazines. Magazines had to find a new way to appeal to advertisers, and they did so by becoming niche publications that could offer advertisers a specific type of audience, rather than just a huge amount of readers. Fiction had been used in magazines as a form of mass-market entertainment; with magazines become geared towards specialized interests, fiction fell by …

Volume 21 Number 2, Newhouse News, Spring 2009, Syracuse University S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean's Column -- Future of Journalism -- News21 -- On the ground in Newhouse 3 -- The art of Persuasion -- Benchmark trips --Tully awards --Faculty Bookshelf -- 3-D piano -- Happening at Newhouse --Faculty Briefs -- James Olson '91 -- Student News -- Laura Gilles Hollis '98 -- WJPZ reuinion -- Class notes -- Giving

Luciano Bianciardi’S Aprire Il Fuoco: On The Function Of Literature In Society, Stefano Giannini

Languages, Literatures, and Linguistics - All Scholarship

This is the first article to assess the importance of Luciano Bianciardi’s last novel, Aprire il fuoco [Open Fire!](1969), a work often overlooked, that offers crucial insights into Bianciardi’s commitments to social causes. A so-called “irregular” of 20th-century Italian literary panorama, Luciano Bianciardi (1922-1971) in his Aprire il fuoco discusses his idea of literature as an activity that must aim at assuming the role of ethical guide in societies. In my article, I gloss the often obscure historical and literary references of the novel, and provide a critical assessment of its impact.

Peripheral Architecture, James Utterback

Architecture Thesis Prep

"By 2012 the 4G 'Anytime, Aywhere' digital age will be upon us and the air will be loaded with new possibilities for those with the hardware to tap into it. In the latter half of the 20th century, screen-mediated technologies generated an abundance of hybrid local/peripheral places. Movie screens, televisions, and computers challenged notions of privacy, location, and place by stretching people across the screen and into the screenspace. Where screens became pervasive the architecture became passive, often acting as an experiential shield from the local space, wholly privileging the space of the screen over the context in which we …