Social and Behavioral Sciences Commons^™

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

An Analysis Of How The American Cancer Society Uses Social Media, Carla Silvia

Journalism

The development of social media has created an online environment conducive to creating connections and fostering relationships. As new social media sites are being introduced, researchers in every field of study are attempting to determine the most effective ways for organizations to use them. By using these findings and implementing social media campaigns into their communication strategies, non-profit organizations now have the ability to inform their respective publics about upcoming events, increase donation requests and create a community around their designated cause. A content analysis was conducted to examine how the American Cancer Society has implemented the use of social …

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

A Time For Necessary Change: Fdr’S First Inaugural Address, Corey Lenzen

Communication Studies

No abstract provided.

Improving Accessibility To The Visually Impaired Through Web And Interface Design, Andrew William Deem

Graphic Communication

The purpose of this study was to investigate the current state of visual accessibility to visually impaired users in the areas of web and device interface design. As the Internet grows in importance and more people are expected to utilize networked technology the need for a truly accessible system becomes more important.

Web designers play a tremendous role in controlling ease of access to content through the structure, layout and navigation options utilized in their designs. These choices dramatically impact a user's ability to fully utilize the capabilities of the Internet.

As network technology grows beyond the web, consumers are …

What Lean Means For Printers: Reducing Setups And Makereadies Is Just The Beginning, Malcolm G. Keif

Graphic Communication

Lean, Lean Manufacturing, Lean Principles. What is all this discussion of Lean? And what does it mean to the printer? First, let’s figure out what Lean is. Lean is a set of ideas, concepts, tools, and principles that were developed over a number of years, mostly by Toyota Motor Corp. as the Toyota Production System (TPS). The company developed this system as a means to be competitive in a difficult marketplace against large competitors with greater resources. The values that underpin Lean include: respect for people, continuous improvement, minimizing waste, just-in-time (JIT) production, custom and small-lot production, problem solving, teamwork, …

Crafting A Successful Manuscript: Lessons From 131 Reviews, Steven G. Rogelberg, Marisa Adelman, David Askay

Communication Studies

Having good data is simply not enough to assure publication in a high quality academic journal. The data must be sold, justified, described, and packaged in a compelling way. In this paper, we focus on how to prepare a quality manuscript. To do so, we content analyzed reviewer comments from nearly 100 manuscripts that were submitted to the Journal of Business and Psychology over a 4-month time period (November 2008–April 2009). This yielded 131 reviews. The goal was to identify areas of concern commonly expressed by manuscript reviewers. By doing so, it is our hope that we can better educate …

Green Is Not Really Lean, Kevin Cooper

Graphic Communication

No abstract provided.

Handling Work Done Outside, Kevin Cooper

Graphic Communication

No abstract provided.

More Than "Just" Music: Four Performative Topoi, The Phish Phenomenon, And The Power Of Music In/And Performance, Jnan Blau

Communication Studies

This article explores the relevance performance studies to music scholarship by doing three interrelated actions. First, the author reassesses Pelias and VanOosting’s influential essay “A Paradigm for Performance Studies,” and suggest that their four performative topoi offer important insights into establishing transdisciplinary connections between music scholarship and performance studies. The second and third prongs of the essay unfold as the author moves through a discussion of two scholars’ work and approaches to music and performance studies, Philip Auslander’s and himself. Reflecting on the author’s research on the U.S.-based band Phish and its scene, he attempts to leave the reader with …