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Full-Text Articles in Social and Behavioral Sciences
A Best Practices Service Learning Framework For The Public Relations Campaigns Course, Audrey Wilson Allison
A Best Practices Service Learning Framework For The Public Relations Campaigns Course, Audrey Wilson Allison
Faculty and Research Publications
Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR campaigns course with value-added learning outcomes, such as critical thinking and civic engagement. Adapting a National Society of Experiential Education (NSEE) best practices approach helps integrate service and reflection components as learning components. The instructional framework presented in this article combines service and reflection principles with course and campaign planning, implementation, and evaluation. Using the …
Moulding And Manipulating The News, Sharon Beder
Moulding And Manipulating The News, Sharon Beder
Sharon Beder
The media are accused of bias by people from both ends of the political spectrum, but journalists, editors and owners maintain that they provide an objective source of news. This chapter will consider the ways in which the news is shaped and how this in turn influences the way environmental issues are reported and constructed in the mass media.
Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder
Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder
Sharon Beder
Environmentalists have traditionally drawn attention to environmental problems by highlighting corporate misdeeds and thereby damaged the good reputation of those companies. However, nowadays those very corporations are drawing on environmentalists to help repair their reputations. Nike and BP are two examples of companies that have adopted some environmental reforms as part of their reputation management strategies and received the praise of environmental groups for doing so. Yet both continue with the practices that earned them poor reputations in the first place. Clearly the role of environmentalists in working with such companies is misguided and ineffective in terms of long-term environmental …
Public Relations Through A New Lens—Critical Praxis Via The Excellence Theory, Adam W. Tyma
Public Relations Through A New Lens—Critical Praxis Via The Excellence Theory, Adam W. Tyma
Communication Faculty Publications
The “Excellence Theory” (J.E. Grunig et al., 2002) was initially developed, and is continually being tested, in order to demonstrate what makes for public relations practices that are both efficient and ethical for all parties involved. There is criticism which purports that such a normalizing theory is no longer relevant for current social, political, or corporate realities encountered by the public relations practitioner or researcher. This essay presents the “Excellence Theory” as a critical inquiry paradigm, allowing for the creation of spaces accessible by otherwise marginalized publics by the public relations practitioner.
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
It's Not Rocket Science: Nasa's Crisis Communication Efforts As A Public Sector Organization Following The Columbia Shuttle Disaster, Emily Ann Schult
LSU Master's Theses
Seventeen years after the Challenger accident, the space shuttle Columbia and its crew were only forty miles from Kennedy Space Center when the shuttle exploded during re-entry to the Earth’s atmosphere. The explosion killed all seven astronauts onboard. NASA, the National Aeronautics and Space Administrations immediately jumped into action, declaring a contingency and following the Agency Contingency Action Plan for Space Flight Operations. As a public sector organization, one that must report to Congress and the American public, NASA is held to different standards than private organizations when it comes to releasing information. To understand how public sector organizations handle …