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Full-Text Articles in Social and Behavioral Sciences

Current Public Relations Status In China., Fang Meng Dec 2007

Current Public Relations Status In China., Fang Meng

Electronic Theses and Dissertations

This study is to explore the status of public relations in China. It examines if J. Grunig and Hunt's (1994) four models of public relations-press agentry, public information, two-way asymmetrical, and two-way symmetrical-are practiced by Chinese public relations practitioners and if there are additional patterns of practicing public relations in China. It is a qualitative study. Long interviews with 10 participants were conducted to learn about the phenomenon of public relations in China. The interviews were based on one-to-one chat via the Microsoft Messenger software online. The data were collected using open-end questions that allowed the participants to provide in-depth …


The Status Of Public Relations In Russia., Inga Lvovna Ragozina Dec 2007

The Status Of Public Relations In Russia., Inga Lvovna Ragozina

Electronic Theses and Dissertations

This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical models of public relations; how public relations has contributed to the political and economic transformation in Russia; and how the former communist propaganda has affected contemporary public relations.

Telephone interviews were conducted with 10 Russian public relations practitioners. The findings revealed that the 4 models of public relations are practiced in Russia; communist propaganda affected contemporary public relations; and, the field …


Pioneers In Twentieth Century Mormon Media: Oral Histories Of Latter-Day Saint Electronic And Public Relations Professionals, Jonice L. Hubbard Dec 2007

Pioneers In Twentieth Century Mormon Media: Oral Histories Of Latter-Day Saint Electronic And Public Relations Professionals, Jonice L. Hubbard

Theses and Dissertations

The project consists of three parts: a summary of the research, a collection of sixteen oral histories of Latter-day Saint Electronic Media and Public Relations professionals who contributed to the development and growth of media in the Church of Jesus Christ of Latter-day Saints, and a one-hour documentary film, Pioneers in Mormon Media, which gives a brief history of the development of modern mass communications and its use by the Church. This qualitative study investigates who has been involved in Church media, what projects have been accomplished and provides some explanation as to why the Church uses media. The oral …


Communicating A Crisis: The Public Information Officer's Perspective, Susan Hale Nov 2007

Communicating A Crisis: The Public Information Officer's Perspective, Susan Hale

Communication Theses

Established research on certain professions – such as police officers, firefighters, and emergency rescue workers (also called "first responders") – suggests that psychological trauma is related to traumatic events experienced on the job. This has led to research on journalists who have experienced comparable psychological effects due to repeated traumatic exposure that comes from reporting on crimes, murders, car accidents, natural disasters, or other stressful situations – the same events experienced by first responders. This study examines public information officers and any similar psychological effects since this occupational group is a near professional cousin to journalists. Using an online survey, …


Best Practice Strategy: Speak With One Voice, Sabina Jalilova Jul 2007

Best Practice Strategy: Speak With One Voice, Sabina Jalilova

The Journal of Conventional Weapons Destruction

In this article, the Public Relations Officer of ANAMA discusses how successful communication with the public has been critical to the success of the mine action program in Azerbaijan. As part of its public-relations efforts in 2006, ANAMA organized a mine-action workshop for local journalists.


Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack May 2007

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …


A Toolbox For Public Relations: The Oeuvre Of Michel Foucault, Judith Motion, S. R. Leitch Jan 2007

A Toolbox For Public Relations: The Oeuvre Of Michel Foucault, Judith Motion, S. R. Leitch

Faculty of Commerce - Papers (Archive)

In this article, we provide a brief introduction to the work of Michel Foucault. Our focus is on the major themes of Foucault’s work: discourse, power/knowledge and subjectivity. We demonstrate the rich contribution that Foucauldian theory can make to public relations practice and scholarship by moving beyond a focus on excellence towards an understanding of public relations as a discourse practice with power effects.


Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations' Public Relations Campaign Regarding The Ottoman Empire's Deportation Of The Armenians, Tamar Grace Meguerditchian Jan 2007

Public Relations And Political Controversy: A Case Study Of The Assembly Of Turkish American Associations' Public Relations Campaign Regarding The Ottoman Empire's Deportation Of The Armenians, Tamar Grace Meguerditchian

LSU Master's Theses

An organization will almost always use persuasive communication tactics to influence public opinion. Persuasive communication tactics can be either pubic relations or propaganda. The definitions of both public relations and propaganda, as well as a study of the relevant models, reveals that neither practice heavily stresses the importance of social responsibility. Using the importance of social responsibility in honest persuasive communication tactics, this qualitative case study of the Assembly of Turkish American Associations’ (ATAA) determined that the efforts of the ATAA’s persuasive communication efforts are in line with the methods of propaganda, as stated in the operational definition of propaganda …


Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman Dec 2006

Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman

Carrie P. Freeman

Little existing research explores the special ethical challenges most applicable to social movement organizations as they struggle to use persuasive communication campaigns to redefine accepted social practices into social problems. As a case study, this paper evaluates People for the Ethical Treatment of Animals' (PETA) controversial 2003-04 international "Holocaust on Your Plate" vegetarian campaign to determine its strengths and weaknesses from the standpoint of public relations ethics, using TARES principles and ethical theory as a guide. Issues of respect and minimizing harm take center stage. Both speciesist and nonspeciesist perspectives are considered.

Note: this can be cited as a conference …