Social and Behavioral Sciences Commons^™

Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha

The Southeastern Librarian

Although numerous efforts have been made to enhance the literacy skills of children and youth, recent research clearly demonstrates the continuing need to develop and implement additional imaginative programs which lead to an increase in reading and reading comprehension skills. Whereas public and school media librarians have paved the way towards building successful literacy programs, academic librarians should also participate in literacy outreach programs for children and youth in order to help build these skills and encourage lifelong learning. This article addresses why and how academic librarians can help with the nation’s efforts to combat illiteracy.

Democratisation Of Public Relations: Levelling The Playing Field, Jane Johnston

Jane Johnston

Criticism of the anti-democratic uses of public relations by governments and corporations is appropriate. However public relations is more than the public relations industry. This paper returns to the definition of democracy, placing it firmly within an historical context, from ancient Athenian processes to today’s mass society and considers the role that public relations can play in the context of democratic dialogue. Positioning public relations and democracy within the one theoretical framework, we suggest public relations is more than a tool for business and government. We seek to continue the discussion about the nature of the public sphere, arguing that …

The Contingency Theory Of Accommodation In Public Relations And Its Applicability To The Telecommunication Sector In Egypt, Rania H El Bakry

Archived Theses and Dissertations

Public relations continues to be one of the most difficult to define fields. Many strides have been made in the development of public relations theory in an effort to provide some guidelines for practitioners of the field. Among the field's most prominent theories is the two-way symmetrical communication model. The model was deemed the most ideal and normative theory for practicing public relations. The contingency theory of accommodation proposes an effective and ethical alternative to the two-way symmetrical model of communication.

The telecommunication sector in Egypt is among the country's most dynamic fields and boasts some of the most active …

Encyclopedia Of Public Relations (Review), Sue Polanka

University Libraries' Staff Publications

This article is a book review of "Encyclopedia of Public Relations" by Robert L. Heath.

Digging Your Own Grave, Sharon Beder

Faculty of Arts - Papers (Archive)

[Extract] The work ethic is one of the most neglected problems in society today, and at the root of many social ills and environmental problems. It’s at the heart of what I propose is a major environmental problem; there is too much production in affluent countries. All of the things we are producing day after day are not only creating a huge environmental impact - in terms of resource use, pollution, waste disposal and so on - but in order to get people to buy this huge amount of products, we are constantly bombarded with advertisements and marketing and turned …

Predicting Indonesian Journalists' Uses Of Public Relations-Generated News Materials, Simon Sinaga

LSU Master's Theses

The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news or information materials used in the media is, therefore, a key professional responsibility for public relations practitioners. In an Asian country like Indonesia, this practice constitutes one of the more important parts of pubic relations practices. However, there has been little research conducted on predictive factors – especially as concerns taking into account different factors together – regarding Indonesian journalists’ uses of public relations news materials, since it is the largest nation in the Southeast Asian region, and no …

Public Relations Ethics: A Cross-Cultural Analysis, Paul Stuart Lieber

LSU Doctoral Dissertations

This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlberg’s (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results indicate no statistically significant difference in levels of moral development and ethical consideration between sampled practitioners in Australia, New Zealand and the United States (Lieber, 2003). This finding argues for a vocational …