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Social and Behavioral Sciences Commons™
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Articles 1 - 19 of 19
Full-Text Articles in Social and Behavioral Sciences
Swinging Bridge - December 12, 2003, Amy Raj
Swinging Bridge - December 12, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - November 21, 2003, Amy Raj
Swinging Bridge - November 21, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - November 14, 2003, Amy Raj
Swinging Bridge - November 14, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - November 7, 2003, Amy Raj
Swinging Bridge - November 7, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - October 31, 2003, Amy Raj
Swinging Bridge - October 31, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - October 24, 2003, Amy Raj
Swinging Bridge - October 24, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - October 17, 2003, Amy Raj
Swinging Bridge - October 17, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - October 3, 2003, Amy Raj
Swinging Bridge - October 3, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - September 26, 2003, Amy Raj
Swinging Bridge - September 26, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - September 19, 2003, Amy Raj
Swinging Bridge - September 19, 2003, Amy Raj
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - May 2, 2003, Steve Damerell
Swinging Bridge - May 2, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - April 11, 2003, Steve Damerell
Swinging Bridge - April 11, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - April 4, 2003, Steve Damerell
Swinging Bridge - April 4, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - March 14, 2003, Steve Damerell
Swinging Bridge - March 14, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - March 7, 2003, Steve Damerell
Swinging Bridge - March 7, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - February 28, 2003, Steve Damerell
Swinging Bridge - February 28, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - February 21, 2003, Steve Damerell
Swinging Bridge - February 21, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
Swinging Bridge - February 14, 2003, Steve Damerell
Swinging Bridge - February 14, 2003, Steve Damerell
Student Newspapers & Magazines
No abstract provided.
A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell
A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell
LSU Master's Theses
Understanding the communication concepts behind promoting a brand name is essential to the successful adoption of that innovation. This research links diffusion of innovations theory, branding, and public relations by exploring the name change of a higher education institution. Extensive work has been done in the areas of branding and diffusion of innovations theory. However, this study links the two. The adoption of the University of Louisiana at Lafayette new name by its alumni was studied by analyzing the public relations campaign post-name change and by gathering background information on previous diffusion of innovations research and the importance of brand …