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Full-Text Articles in Social and Behavioral Sciences
Media Advisers - Shadow Players In Political Communication, Richard Phillipps
Media Advisers - Shadow Players In Political Communication, Richard Phillipps
Richard Phillipps
Extract:Synopsis:It is a commonplace in political communication that the news media mediate wider political realities to their audiences. The extent to which that news content is itself mediated by others is a more ambiguous and problematic area. Perhaps because it is rarely directly visible to the public, the work of media advisers or press secretaries has become the subject of much speculation, with sweeping claims about their power. This thesis systematically explores the role of media advisers, a backroom group sometimes labelled spin-doctors or minders. Until now, this pivotal group in democratic political communication has not been the focus of …
Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder
Environmentalists Help Manage Corporate Reputation: Changing Perceptions Not Behaviour, Sharon Beder
Faculty of Arts - Papers (Archive)
Environmentalists have traditionally drawn attention to environmental problems by highlighting corporate misdeeds and thereby damaged the good reputation of those companies. However, nowadays those very corporations are drawing on environmentalists to help repair their reputations. Nike and BP are two examples of companies that have adopted some environmental reforms as part of their reputation management strategies and received the praise of environmental groups for doing so. Yet both continue with the practices that earned them poor reputations in the first place. Clearly the role of environmentalists in working with such companies is misguided and ineffective in terms of long-term environmental …
Bp: Beyond Petroleum?, Sharon Beder
Bp: Beyond Petroleum?, Sharon Beder
Faculty of Arts - Papers (Archive)
[Extract] In 2000 the transnational oil giant BP Amoco rebranded itself as "bp: beyond petroleum." The rebranding was part of an effort to portray BP as an energy company, not just an oil company: one that incorporated solar energy in its portfolio and was willing to move away from oil. BP replaced its logo with a vibrant green-white-and-yellow sunburst named after Helios, the ancient Greek sun god. The logo was meant to connote "commitment to the environment and solar power" and promote the new bp "as the supermajor of choice for the environmentally-aware motorist." The lower-case letters were chosen "because …
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
LSU Master's Theses
Advances in technology have given the blind public a new voice in corporate America. Today, blind individuals are able to utilize the Internet independently using screen access software. However, like ramps for wheelchairs in physical spaces, Web site accommodations are needed in cyberspace for successful use. A review of the current literature indicates trends in public relations are shifting toward a corporate ethic of social responsibility, but on-line concerns for the disabled are not clearly demonstrated among the leading corporations in the United States. The purpose of this research is to determine if blind consumers are being accommodated on corporate …