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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski
Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski
James Pokrywczynski
No abstract provided.
The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley
The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
An Assessment Of The Exposure Impact Of Arena Advertising Displays And Implications For Leisure Event Planners, James Pokrywczynski
An Assessment Of The Exposure Impact Of Arena Advertising Displays And Implications For Leisure Event Planners, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel
Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel
James Pokrywczynski
No abstract provided.
Are Expired/Unused Coupons Worthless To Consumers And Advertisers, James Pokrywczynski
Are Expired/Unused Coupons Worthless To Consumers And Advertisers, James Pokrywczynski
James Pokrywczynski
No abstract provided.