Social and Behavioral Sciences Commons^™

An Analysis Of Employee Print Media Content, Michelle M. Accardi

Masters Theses

This content analysis studies an area that has had limited research: university print media. University print media helps maintain communication between management and employees. Past research links three communication categories together: organizing, relationship and change. Organizing is found to be the dominant content category in business newsletters, according to past research.

The uses and gratifications theory, exchange theory and structural-functional theory all play an integral part in the communication process. Continuous two-way comunication between management and each public can lead to a successful organization. Internal communication, wants vs. needs, and finding common ground are additional variables that determine the effect …