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Looking At Barbie: Social Comparison Processes And Body Esteem Among Women, Sally Elizabeth Ware

Student Work

In this thesis, three areas are described: the phenomenon of body dissatisfaction among apparently normal-sized women from a sociocultural perspective; social comparison theory, which is proposed to be the mechanism by which the phenomenon operates; and the results of an experiment designed not only to test the nature of the phenomenon itself, but also to test certain components of social comparison theory, such as selection of comparison targets and the role of derogation.

The study reports women’s responses to inescapable social comparison on the attribute of body size and shape with two groups of social comparison targets: photographs from popular …