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Social and Behavioral Sciences Commons™
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Volume 78 Issue 9, Southwestern Oklahoma State University
Volume 78 Issue 9, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 8, Southwestern Oklahoma State University
Volume 78 Issue 8, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 7, Southwestern Oklahoma State University
Volume 78 Issue 7, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 6, Southwestern Oklahoma State University
Volume 78 Issue 6, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 5, Southwestern Oklahoma State University
Volume 78 Issue 5, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 4, Southwestern Oklahoma State University
Volume 78 Issue 4, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 3, Southwestern Oklahoma State University
Volume 78 Issue 3, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 2, Southwestern Oklahoma State University
Volume 78 Issue 2, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
Volume 78 Issue 1, Southwestern Oklahoma State University
Volume 78 Issue 1, Southwestern Oklahoma State University
The Southwestern - Archive
No abstract provided.
The Nonreader Problem: A Closer Look At Avoiding The Newspaper, Jeremy Harris Lipschultz
The Nonreader Problem: A Closer Look At Avoiding The Newspaper, Jeremy Harris Lipschultz
Communication Faculty Publications
Why do some people avoid reading newspapers? Are their reasons different from those of regular readers? Findings from a survey suggest responses to a sample of avoidance statements by readers are more clearly defined than those nonreaders. This study also raises questions about distinguishing between "regular" and "casual" readers, as findings provide only limited support for the use of "casual" readers in future research. Further development of avoidance gratification theory might help newspapers convert nonreaders to future readers.