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Social and Behavioral Sciences Commons

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1973

Public relations

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Mormonism In National Periodicals, 1961-1970, Dale P. Pelo Jan 1973

Mormonism In National Periodicals, 1961-1970, Dale P. Pelo

Theses and Dissertations

The purpose of this study was to determine the image of the Church of Jesus Christ of Latter-day Saints as reflected in articles appearing in general national periodicals of the United States during the decade 1961-1970. All articles listed in Readers Guide to Periodical Literature under the heading "Mormons and Mormonism" or related topics were searched. A rating system as devised by Dr. Richard O. Cowan in his work "Momonism in National Periodicals" was implemented.