Social and Behavioral Sciences Commons^™

Interpreting The Advertising Budget Of A Milwaukee Department Store, Helen Duras

Bachelors’ Theses

The purpose of this thesis is to interpret t e amount of advertising done by one of Milwaukee's leading department stores for the months of September, October and May, 1934. It will be the endeavor of the author to explain why the various products sold in this store received more advertising stress during some periods than in others, why the store purchased more advertising space in the various media in some seasons than in others and why certain advertising media were given preference over others.

Comparison Of Type Faces, Norbert J. Duehren

Bachelors’ Theses

The journalist, by the very nature of his task, is constantly working, directly or indirectly, with type. It is the medium through which he expresses himself; his whole effectiveness depends upon the efficiency of that medium. If he wishes to be an advertiser, publicity director, layout man, make-up editor, magazine editor, or any one of a dozen related fields, his position is aggravated--he must have at least a rudimentary knowledge of the type with which he is to work.

A Study Of The American Druggist The Dry Goods Economist And The Merchandise Manager Magazines, Eugene H. Dailey

Bachelors’ Theses

The purpose of this thesis was to make a study of three quality trade publications in order to learn just what type of material each one uses, what some of their differences are and the various ways in which they attempt to gain and hold reader interest.

The magazines surveyed were the American Druggist, the Merchandise Manager and the Dry Goods Economist.

A Comparison Of The Photographs In The Milwaukee Journal, The Milwaukee Sentinel And The Wisconsin News For One Week Before The Wirephoto And For One Week After The Wirephoto, Paul T. Dix

Bachelors’ Theses

The object of this thesis is to survey all three metropolitan newspapers of Milwaukee to ascertain what has been the effect of the wirephoto upon the Milwaukee Journal, The Milwaukee Sentinel and the Wisconsin News, and also to discover what can be done by a newspaper without the use of the wirephoto to overcome the effects of the wirephoto upon the readers.