Social and Behavioral Sciences Commons^™

Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue, Cristina Delgado

Electronic Theses and Dissertations

Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during …

Are You Ready For Some ... Sex, Violence, And Gender Stereotypes?: A Content Analysis Of Monday Night Football Commercials And Programming Promotions, Joel D. Massey

LSU Master's Theses

This study examined the content of 200 commercials from the 2004 season of Monday Night Football documenting sexual content, violence, and gender role stereotypes. The data revealed that despite the fact that men appeared twice as often as women, women were more likely to be stereotyped than men. About one quarter of the commercials contained sexual content and about one-fifth contained violence. Beer ads were more sexual than other ads but were not significantly more violent than other ads. There was no clear pattern of variance in the amount of sexual and violent commercials across quarters. Programming commercials were far …

Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger

Theses Digitization Project

In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.

The Appeals Of Athletic Shoe Advertisements To Teens, Shari Lynn Tayloe

Honors Theses

Studying the structure and the effectiveness of ads can suggest how and why advertisers' commercials appeal to consumers. Narrowing this study down to one medium-television, one product--athletic shoes, and one audience-teenagers, can better identify commercials' appeals and their effectiveness. The study of television athletic shoe advertisements, as viewed by teenagers, provides primary data about both the ads themselves and about their appeals to the 15- to 18-year-old audience.

The Effects Of Familiar And Unfamiliar Music Video Repetition On Attitude, Recall, And Purchase Potential, Constance C. Milbourne

Retrospective Theses and Dissertations

No abstract provided.

The Effect Of Television Viewing On College Students : An Eeg Analysis Of Cerebral Asymmetry, William B. Sheffel

University of the Pacific Theses and Dissertations

The controversy over the effects of television viewing on human behavior has drawn a great deal of attention over the last decade. This study sought to investigate this area by looking at cortical response to television viewing.

The subjects in the study consisted of 24 men and 24 women (m=l9 .6 years) who were monitored for bilateral EEG alpha (8-13 Hz) brain wave production while viewing a television commercial (verbal and nonverbal/ spatial) and were then tested for recall at the end of the session.

The analysis of variance for a split-plot factorial design (S.P.F. 222.43; Kirk, 1968) revealed that …

Advertising's Effect On Young Children: An Exploratory Study Of General Influences, External Conflicts, And Inner Frustrations, Terry Ann Neuman

Retrospective Theses and Dissertations

No abstract provided.