Social and Behavioral Sciences Commons^™

Future Parents: Associations Between Social Media Use, Parenting Styles, And Parenthood Desires, Kennedy Evins

Honors Theses

Research suggests that college students without children have opinions about parenting styles and practices, which may influence future parenting intentions and behaviors. In addition, research indicates that media exposure affects fertility desires in women. The present study explored how pre-parent college students view parenthood by examining the impact of social media use on perceptions of parenting, parenthood intentions, and anticipated parenting styles. One hundred nineteen (N = 119) college students completed measures that assessed social media use, perceptions of parenting, parenthood intentions, and anticipated parenting styles. Demographic variables such as parental status, race, age, and gender were also collected. …

Belongingness Needs, Personality, And The Influence Of Virtual Socialization, Katrina Johnson

Honors Theses

Social belongingness is a part of everyday life. The purpose of this study was to learn more about how personality and the use of virtual socialization interact with feelings of belongingness and subjective well-being. The findings of this study indicate that belongingness and well-being are significantly and positively correlated with extraversion. We also found that belongingness and social media used for maintaining friendships were significantly correlated. Further, in a regression analysis, extraversion consistently and significantly positively predicted perceived belongingness. These findings suggest that personality and modality of socializing interact with perceived belongingness.

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …