Social and Behavioral Sciences Commons^™

From The Web Into The World: An Analysis Of Millennial Environmentalism, Cherokee Mcanelly

Student Theses 2015-Present

Environmentalism and sustainable lifestyles have steadily increased in popularity in recent years in the United States, especially among the 18-33 year old age group “Millennials, ” also known as Generation Y. Vegetarianism and veganism, involvement in environmental advocacy groups, and the popularity of green products are at record highs. However, research shows that the prevalence of young people living and promoting a sustainable lifestyle online rarely translates into tangible action, a phenomenon known as ‘slacktivism,’ and Generation Y also shows reluctance to identify as environmentalists or activists due to a perceived stigma associated with the term. Through the use of …