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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
Graduate Theses and Dissertations
This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.