Social and Behavioral Sciences Commons^™

The Karen Genre: Digital Memes As An Influencer Of Political And Social Discourse, Marc Wardle

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social Media platforms are a source of transformation within the democratic process. Digital memes, seemingly facile and frivolous, contain a collection of dense and broad meanings that have become creative forms of political and social expression. Many complex messages can be communicated to mass audiences through mediated interpersonal communication platforms on social media through the usage of memes. This phenomenon creates what Limor Shifman refers to as a memeplexe. The focus of this study is to explore the transformative nature of the democratic process within digital and internet culture and the formation of an emergent genre of memes called ‘Karen.’ …

True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 300 million daily users, Instagram has rapidly become one of the most widely used social networking apps worldwide. This study investigates relationships between motivations for using Instagram, whether users are portraying their true-selves and how their usage affects life satisfaction and well-being. A quantitative survey was used to collect data from 200 students at the University of Nevada at Las Vegas students. Participants were asked to provide answers regarding their habits for using Instagram, whether their online portrayal of self reflected their true self and determine overall life satisfaction. The motives studied in this research include: interpersonal …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …