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Social and Behavioral Sciences Commons™
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Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill
Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill
Masters Theses
The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …
Two Sides To Every Story: Investigating Changes In Cultural Attitudes Using Discourse Analysis In Computer-Mediated Infidelity Discussions, Michaela J. Dipillo
Two Sides To Every Story: Investigating Changes In Cultural Attitudes Using Discourse Analysis In Computer-Mediated Infidelity Discussions, Michaela J. Dipillo
Masters Theses
Despite overt cultural consensus on the reprehensible nature of infidelity, prevalence rates of infidelity behavior remain elevated— highlighting a substantial discrepancy between widely-accepted infidelity practices and actual behavior. To understand this incongruence and elucidate the cultural meaning of infidelity, communication surrounding infidelity warrants extensive scrutiny. The study employs methods of discourse analysis to investigate three Reddit threads from 2017, 2019, and 2021, that address infidelity. I make a case that recent changes in the discourse surrounding infidelity reflect changes in broader societal attitudes and accepted practices concerning infidelity. Using empirical methods of discourse analysis, I conducted three analytical procedures to …
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Masters Theses
This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …
Tweet Diffusion Over Space And Time: A Comparison Of A Winter-Weather And Tornado-Outbreak Case Study, Alyssa Margaret Cannistraci
Tweet Diffusion Over Space And Time: A Comparison Of A Winter-Weather And Tornado-Outbreak Case Study, Alyssa Margaret Cannistraci
Masters Theses
Social media allows people to receive, engage in, and share weather information. Users of the social media platform Twitter actively share weather content via tweets, which researchers can acquire through an Application Programming Interface (API). APIs return tweet content, as well as temporal and spatial characteristics (latitude and longitude coordinates). Tweets can then be mapped and studied spatiotemporally through Geographic Information System (GIS) software. For this work, I compared how tweets spread (“diffuse”) over space and time during two natural hazard events in the United States. The first case study is a winter weather event that The Weather Channel named …
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …
Integrating Social Media In The Development Of A Special Event Population Dynamics Model, Kelly Michelle Sims
Integrating Social Media In The Development Of A Special Event Population Dynamics Model, Kelly Michelle Sims
Masters Theses
With society’s increasing participation in social media, scientists now have access to new sources of data that reflect our daily activities in space and in time. Such data are plentiful and, more notably, at an unprecedented granular level. The ability for users to capture and express their geolocation through their phones’ global positioning system (GPS) or through a particular location’s hashtag or Facebook Page provides a great opportunity for modeling spatiotemporal population dynamics. High resolution population models and databases for episodic special events can be extremely useful for enhancing emergency management and response. This research assesses the feasibility of improving …
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen
Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen
Masters Theses
Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …
Geospatial Data Accessibility In Web 2.0 Environments, Sara Helen Mcnamee
Geospatial Data Accessibility In Web 2.0 Environments, Sara Helen Mcnamee
Masters Theses
Geographically referenced data is becoming a robust source of information because the use of place-based relevance searching is being employed as a popular form of information access and dispersal. To address this trend, the researcher conducted a study on the usability of the USA National Phenology Network (http://www.usanpn.org/), engaging 6 volunteer participants structured usability test of the USANPN mapping application. The participants were asked to complete two tasks, and data was collected both during (in the form of a think aloud exercise) and after the test (in the form of an exit interview). From the data collected, the researcher aimed …