Social and Behavioral Sciences Commons^™

Marketing Ploy Or Mental Health Crisis? An Analysis Of Fan Responses To Celebrity Narratives, Kayla M. Ostrander

All Graduate Theses, Dissertations, and Other Capstone Projects

Recently, celebrities have become more candid with their narratives than ever before through use of their social media accounts. While most celebrities use their social media accounts for purposes such as showing a positive or unknown side of them or to promote their work, others have posted narratives that have come under public criticism, especially Kanye ‘Ye’ West with his recent antisemitic-themed posts. In my study I examine what Kanye’s fans and the public believes to be his motivation for his recent narratives in October 2022 and December 2022, and their reasoning for assigning these motives. I collected a total …