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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …
The Relationship Between Social Media And Empathy, Franklin M. Collins
The Relationship Between Social Media And Empathy, Franklin M. Collins
Electronic Theses and Dissertations
The relationship between social media and empathy has not been explored extensively. Research on the expression of emotion and the association with empathy displayed on social media websites have been minimally explored. This study sought to support findings that chatting online leads to expressions of empathy (Rosen, 2012) and a positive relationship exists between conversing with others online and empathic expression (Ivcevic & Ambady, 2012. Empathic concern was hypothesized to show a positive relationship with one’s likelihood to chat, time on Facebook, and emotional connection to Facebook or Facebook usage. Empathic concern also was predicted to be greater among computer …