Social and Behavioral Sciences Commons^™

Donald Trump V. The Electorate: A Twitter Feud For The Ages, Natalie Gould

CMC Senior Theses

This thesis began as an exploration into Donald Trump’s Twitter use in the final year of his presidency, starting with his first (and at the time, only) impeachment and ending with the November 2020 election. As an incumbent running for re-election, Donald Trump broke from precedent by opting out of the traditional messaging strategy of expanding his base and promoting unity and instead focused on energizing his existing supporters. Throughout his campaign and presidency, his Trumpian-style of rhetoric which perpetuated an “us versus them” mentality resulted in threats and real violence by his supporters.

The role of social media has …

Social Media And The Future Of U.S. Presidential Campaigning, Annie S. Hwang

CMC Senior Theses

The new technological mediums of each era, such as the radio in the 1920s and 30s, television in the 1950s and 60s, and today’s Internet and social media platforms, allow presidential candidates the opportunity to control their messaging and the potential to reach a greater audience than ever before. Candidates today are increasingly using social media and the Internet as a vital campaign source for spreading information, raising money, and rallying voters. Whether social media will measure into offline votes and political influence is yet to be seen, but presidential candidates who quickly recognize the potential of the latest technologies …