Social and Behavioral Sciences Commons^™

Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller

Electronic Theses and Dissertations

Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.

In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal …