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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero
"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero
UNLV Theses, Dissertations, Professional Papers, and Capstones
With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …
A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay
A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how …