Social and Behavioral Sciences Commons^™

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

Grieving Experiences Of Undergraduate College Students, Alexia V. Rehling

Honors Theses

The purpose of this study was to compare the well-being of bereaved versus non-bereaved undergraduate students. Additionally, they were asked to report how many losses they have experienced, the characteristics of the most difficult loss, and their experiences with grief. Lastly, data on use of and access to support sources was collected as well as their perceived helpfulness. Results showed that bereaved undergraduates (i.e., those who indicated experiencing at least one significant loss) reported lower well-being than non-bereaved individuals. Further, 4% of participants met the criteria to receive a diagnosis of Prolonged Grief Disorder, 32.4% reported experiencing the separation distress …

Table Stakes In The War For Talent: Examining The Role Of Educational Assistance Programs Among The Fortune 1000, Noah Hubbard

Honors Theses

This study gathered stakeholder viewpoints regarding the role of educational assistance programs among the Fortune 1000 companies during the war for talent. Thirteen semi-structured interviews revealed themes that addressed four guiding research questions. After analyzing the results of the interviews and reading relevant literature, I created recommendations for each of the questions. From the first guiding research question (How do educational assistance programs help attract and retain employees and differentiate companies from one another?), recommendations include: offer a broad range of programs from G.E.D. to master’s degrees, utilize tuition assistance models to improve access to educational assistance programs, and allow …

The Effects Of Higher Education On Socioeconomic Mobility: A Comparative Analysis Of Outcomes At Bucknell University, Katrien Weemaes

Honors Theses

Income inequality and the lack of higher-education opportunities across the United States often correlate with families' socioeconomic status. In this honors thesis, the following questions will be examined: How does the social mobility of Bucknell Students compare with students from other national universities? How do a student’s race and financial aid status affect their ability to achieve social mobility? How has the rate of social mobility through Bucknell changed in recent years? How does a student’s current family socioeconomic status affect their ability to achieve high-income success upon graduation? Does the level of accessibility to Bucknell change when socioeconomic status …

Peer Vs. Professional: Assessing The Communicative Experience Of Student Orientation Leaders, Casey M. Ford

Honors Theses

Current literature reveals that peer-leadership is valuable and integral within institutions of higher learning. While extensive research reveals how peer-leaders benefit the overall student experience and contribute to institutional recruitment and retention, (Tinto, 2012) little research has considered the actual experience of student peer-leaders. The current study considers the communicative challenges and triumphs student orientation leaders encounter in their roles as students and university ambassadors. During a university’s new student orientation, student orientation leaders function as both student leaders and university professionals; they serve as liaisons between students, their parents and families, and the university they represent, often working as …

The Effects Of An Academic Values Clarification Exercise On Academic Performance Of College Students, Dana Goetz

Honors Theses

Values exploration exercises, in which individuals are typically asked to rank order their values and describe values that are most important to them, have been used for many purposes including reducing the racial achievement gap in academic performance (Cohen, Garcia, Apfel, Maseter, 2006), increasing acceptance of health related issues (Harris & Napper, 2005), and increasing academic success (Chase, Houmanfar, Hayes, Ward, Vilardaga, & Follette, 2013). However, little research has addressed the mechanism or mechanisms through which values clarification exercises impact outcomes, particularly academic achievement. This paper analyzes values clarification exercises used in educational settings during the 1970s and the roles …

Modern Sophistry: On The "Economization" Of Higher Education, Michael Mcshane

Honors Theses

The best way for one to begin approaching political philosophy is to do just that, not as a theorist or philosopher, but as a student who examines the various works of theorists in general and sees what is gainful in each of them. It is a thing said to be pleasant – to gain from those who possess knowledge that exceeds one's own. The theorists themselves are taxed with a kind of work that would not appear to the student pleasurable in the slightest, and he might be better off conceding the great labors and accolades that come with this …