Social and Behavioral Sciences Commons^™

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Message Framing For Covid-19 Vaccine Uptake: A Content Analysis Of Cdc Facebook Communication, Victoria Amoako

Electronic Theses and Dissertations

The study examined the frequent frames adopted by the CDC in the communication of the Covid-19 vaccine and how it impacts vaccine uptake through quantitative content analysis. The study builds on the framing theory and elaboration likelihood model. This study’s content collected 327 posts by the CDC on covid-19 vaccinations from December 2020- December 2022. A research randomizer was used to choose 200 posts as the final sample from the data that had been gathered. 122 posts out of the 200 total posts that the randomizer tallied were pertinent to the research questions for the study. It was found that …

Sociological Viewpoint Of Intersectionality: A Focus On Class, Identity And Sexual Orientation, Sue Jiun Yap

Honors Theses

This thesis by Sue Jiun Yap examines the intersectional themes of class, identity, and sexual orientation in the films Saving Face, Crazy Rich Asians, and Everything Everywhere All At Once. The thesis paper will utilize content analysis methodology to explore the concepts listed. The analysis of these films highlights their groundbreaking works that challenge heteronormative and racial narratives in the film industry. In addition to these observations, the paper highlights Asian individuals and communities facing significant complications as a result of various intersecting identities - specifically class, identity, and sexual orientation. Furthermore, it highlights how such struggles contribute significantly …

An Evaluation Of Media Messaging By African Fashion Designers And Marketing Message Strategies, Esther Oyindamola Oyanibi

Electronic Theses and Dissertations

In recent times, African brands have been featured heavily in global landscape fashion events, with brands from Nigeria, South Africa, and Kenya leading the way. Although such recognition could be traced to their expertise, the unique approach of African brands involves putting out unique designs that easily stand out in the global fashion market. However, their uniqueness goes beyond the designs they put out, as it is also strongly expressed in their media messaging and, consequentially, their marketing strategy.

This study provides a content analysis of the most important characteristics of eight brands from different regions of the African continent. …

Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne

Honors Projects

Book recommendation applications combine word-of-mouth recommendations with algorithms that can suggest books based on a user’s account activity, creating a robust system for finding new books to read. Current research on recommendation systems is purely quantitative, focusing on the efficacy of the system, and content analyses are only just beginning to be performed on mobile applications. I use previous content analyses on applications as a basis for creating a content analysis framework for book recommendation applications. This framework can be used to analyze what users find important in book recommendation apps and inform app creators about their users’ wants and …

The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser

Graduate Theses, Dissertations, and Problem Reports

The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …

Hemp In The United States: An Analysis Of Policy And Consumption, Amanda Falkner

Graduate College Dissertations and Theses

As highlighted by its history, the association between hemp and marijuana has proven to be a barrier to success for industrial hemp production for decades. Once a prevalent agricultural crop in the United States, prohibitive legislation discouraged its production and formally made hemp an illegal crop in 1970. Consequently, hemp and its myriad applications remained underutilized by the United States for over forty years. It wasn’t until the 2014 Farm Bill that hemp production was reintroduced as an option for farmers. This hemp hiatus has created the need for interdisciplinary research in order for the market for the crop to …

Appalachian Broadcast News Coverage Of The Coronavirus: A Content Analysis Of Media Framing In The Midst Of A Health Crisis, Jensen M. Mills

Graduate Theses, Dissertations, and Problem Reports

Media framing of broadcast news is more than identifying an issue, but rather interpreting and explaining the issue for others to better understand. Previous framing scholarship in broadcast news, as well as COVID-19 specifically, has focused mostly on national or international news, so this research explores broadcast coverage from a local perspective in a rural location. During the health crisis of COVID-19, the specific use of media frames can impact how people made sense of the pandemic. Through a content analysis of 165 newscast scripts from five different local news stations in Appalachia, this study contributes to the understanding of …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi

Electronic Theses and Dissertations

Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …

A Feverish Spring: A Comparative Analysis Of Covid-19 News Framing In Sweden, The Uk, And Egypt, Hend Abdelgaber Ahmed El-Behary

Theses and Dissertations

Based on framing and the social responsibility theoretical frameworks, this comparative study analyzes the dominance of frames in the media coverage of the COVID-19 global pandemic across three countries that have adopted different preventative measures: Sweden (herd immunity) the United Kingdom (full lockdown) and Egypt (partial lockdown ‘curfew’). While several studies have investigated the media’s role during COVID-19, few have analyzed the frames used by the media. The analyses that were made here, for the most part, is on individual countries. The current study bridges a gap by using a comparative approach to interpret the frames discovered in news articles …

Who Do They Think We Are? Analyzing Misrepresentation Of Races In Netflix Original Films Using Critical Race Theory And Social Identity Theory, Jacob Osseck

Theses

In a society like today’s, racial misrepresentation can be found across a vast number of different forms of media. Racial misrepresentation has been found in television portrayals of characters within series and programs during primetime television. This sort of misrepresentation creates obstacles for certain minorities to overcome prejudice, racism, and bigotry that oppresses their ingroup. A content analysis of 20 Netflix Original films which were chosen through random purposive sampling, to include comedy and drama genres, was conducted for the research. The analysis produced results that helped explain that Netflix’s representation of minorities through inclusion has improved for Blacks, yet …

Preventing Obesity: A Social Ecological Exploration Of Centers For Disease Control Prevention Strategies And Guidance Toward Healthy Eating, Physical Activity, And Communities, Ryan Kelly

Theses and Dissertations

Abstract

Obesity has reached nearly 40% of the adult public in the United States, costing the citizen taxpayer over $200 billion annually in healthcare costs. Those suffering from obesity deal with multiple physical and mental repercussions. Through a content analysis of four Centers for Disease Control (CDC) documents and guided by the conceptual framework of the social ecological model, this research explores the federal approach to preventing obesity. The analysis finds that CDC solutions to obesity involve connecting people to each other and healthier choices, an orientation toward local public administration, and an emphasis on environmental and infrastructure improvements. The …

Twin Threats: The Short-Sighted Us Response To Global Climate Change And Pandemics, Bryan Williams

CMC Senior Theses

This thesis examines the failure of the United States government to mitigate global climate change and the COVID-19 pandemic by comparing poor public reactions and governmental administration between the two threats. Using developmental constructs to serve as a framework for assessing public reactions to climate change and pandemics, this thesis implements a content analysis study of American news media from 2000 to 2020; it identifies the rhetoric embedded in communications that has directed the US public’s focus of attention and shaped public opinion on these issues. The results indicate significantly less focus of attention on human health issues than economic …

Examining Diversity In Youtube Music Videos With Queer Women Couples From 2006-2019, Sierra A. Holland

Theses - ALL

This quantitative study examines the diversity of women included in music videos with relationships between two women through a comparative content analysis. Informed by intersectionality and queer theory, this study investigated the racial diversity, body diversity, gender performance, and tropes present in music videos with queer women couples (n=473) through a quantitative content analysis. This study also compared the diversity and tropes present in music videos made by musicians who identify as lesbian, bisexual, pansexual, and queer women and music videos made by non-queer musicians. Quantitative data was collected and reported for musicians who identify outside of the gender binary …

When Beauty Is More Than Skin Deep: A Content Analysis Of Popular Beauty Youtubers’ Video Strategies, Kristen Jones

Electronic Theses and Dissertations

The beauty community on YouTube is a popular outlet for influencer generated video content. Beauty YouTubers provide their viewers with makeup-related videos from tutorials to the latest trends on the platform. As a result, the influencers have gained high subscriber counts that generate revenue through advertisements and brand partnerships. The influencers create relationships with their subscribers that lead to loyalty in the form of video views and merchandise purchasing. This study provides a content analysis of common characteristics within 10 popular beauty YouTubers’ videos examining the strategies used by the influencers. The top five videos from each beauty YouTuber were …

Framing Death And Suffering: An Examination Of Photographs Of Dead And Dying During The U. S. Civil War, World War Ii, And The Vietnam War, Richard Anthony Lewis

Dissertations

The dissertation analyzes photographic images of dead bodies that appeared in news settings related to warfare in the United States in three distinct eras – the 1860s, the 1940s, and the 1960s. The primary subject of the analysis are photographs of corpses created in the context of the American Civil War (1861-1865), World War II including the immediate aftermath of the Holocaust (1939-1946), and conflict and war in Vietnam (1950-1975). While the sample represents a partial catalogue of images of the dead in the context of warfare since photography emerged in the 1840s as a medium for disseminating news, the …

The Undisclosed Dangers Of Parental Sharing On Social Media: A Content Analysis Of Sharenting Images On Instagram, Christian Bare

Electronic Theses and Dissertations

Sharenting is a new term used to define the action of parents posting about their children online. Social media provides parents with an easy to use outlet for image distribution to all family and friends that simultaneously archives the images into a digital baby book. While convenient, once publicly posted anyone can gain access to the images of the children. Instagram is a favorable social media channel for sharenting. A popular hashtag on Instagram, #letthembelittle, contains 8 million posts dedicated to child imagery. A set of 300 randomly selected images under the hashtag were coded. Images tended to contain personal …

Student Retention, Coping, And Communication: A Study Of Student Responses To A Common Read At A Small Liberal Arts College, Debbie Cunningham

Electronic Theses and Dissertations

College student retention has been researched for over half a century. Much of the research about student retention has examined easily quantifiable factors, such as demographic variables, or presumably objective measures of student readiness, such as SAT scores. The results of these types of studies demonstrate the complexities of retention and attrition and underscore the importance of examining retention within the local contexts of institutions.

This study adopts a communication perspective to examine the intersection of three critical constructs: student retention, student writing, and identity. By observing the ways in which students constitute their identities in essays submitted as part …

"It Takes Less To Be A Man Nowadays": Exploring Persistence And Change In Masculinity Narratives Among College-Aged Men, Shelby Lynn Clark

Graduate Theses and Dissertations

Over the last several decades, a growing field of scholarship unpacks the concept of masculinity and its implications for gender and social hierarchy. Of particular interest are the ways in which hegemonic masculinity is perpetuated through the media and social discourse. The current study uses content analysis to highlight themes in the commodification of masculinity depicted in a series of Playboy Magazine’s “What Sort of Man Reads Playboy?” ads throughout the 1960s and 1970s. Conducting focus groups, I then use responses to these historical images and a contemporary equivalent to explore the persistence and evolution of portrayals of masculine ideals …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

Game, Set, And Match: A Content Analysis On The Commentating Of Tennis Broadcasters For The 2018 Us Open Championship Weekend, Ana Gerbasi

Electronic Theses and Dissertations

Previous research has shown a difference on the athletes’ portrayal based on gendered language use on television broadcasting of sporting events. A content analysis on the 2018 Tennis US Open Championship Weekend for both men’s and women’s tennis matches explains the structure of the broadcasting commentating done by the network that has the rights to this tournament. The study looks at different categories of the content of the comments and the descriptors that are used to refer to both female and male athletes. Framing and priming theories were the theoretical frameworks for this study. Findings revealed no significant change was …

A Content Analysis Of Section 1983 Litigation Against Reserve Police Officers, Michael Ryan Broadus

Master's Theses

Police studies have well developed a demonstrative framework for detailing risks which generate financially-detrimental civil litigation – particularly regarding 42 U.S.C. §1983. Conversely, though, police studies have given little attention to the often-used but differentially-trained reserve police officer. Primarily replicating the methodologies of Kappeler, Kappeler, and del Carmen (1993) and Ross (2000), this descriptive study sought to fill this void via a manifest content approach to purposively select a sample of Section 1983 cases decided by U.S. District Courts over a 16-year period (2001-2016) to determine: (1) if significant liability was generated by reserve officers, (2) the main basis for …

An Analysis Of Organ Donation Presentations On Weibo, Shengfei Li

USF Tampa Graduate Theses and Dissertations

This thesis analyzes the presentation of organ donation organization on Weibo. This study used content analysis to find out the Love.Hope organ donation organization’s main content of Weibo’s content.

The main content includes six themes. The theme of popularizing organ donation knowledge is the majority. Through analyzing the correlation of content of each themes with shares, likes, and comments. It is concluded that people are more inclined to engage with Weibo posts with popularization of organ donation knowledge and stories of organ donors and recipients, and people also concern about the organ supply and demand situation in China.

It turns …

The Words Of War: A Content Analysis Of Republican Presidential Speeches From Dwight D. Eisenhower, Richard M. Nixon, George W. Bush, And Donald J. Trump, Patrick Lee

Electronic Theses and Dissertations

In this analysis of public speeches from four American presidents from the Republican party, the ways in which those presidents discuss and position American defense activities and stances are examined, to track the progression from the 1960s to the present. Presidents from one party were chosen, who presided over a period of active armed conflict or cold war. The addresses analyzed comprised public addresses to Congress or the American people. The analysis groups recurring frames--conceptually developed based on framing and agenda setting theories--into thematic categories for each president. Some frames were more salient for certain presidents than for others. Other …

History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn

LSU Master's Theses

This quantitative content analysis uses course descriptions to find changes in journalism education at the University of Missouri, Louisiana State University, and the University of North Carolina over 100 years. This study found that there are two influencing factors that are inherent to the journalism profession: advances in technology and the maturity of the profession itself. These two influencing factors produced changes in technology used in curriculum, course focus (e.g. skill, theory, general knowledge, and history), and course topics (e.g. advertising, broadcasting, public relations, etc.) This study also found that leadership is the most influential factor of change in journalism …

Shithole Countries: An Analysis Of News Coverage In The U.S., Murewa O. Olubela

USF Tampa Graduate Theses and Dissertations

This research paper studied the first two weeks after President Donald Trump allegedly called African countries “shithole countries” in a bi-partisan meeting on immigration. It explored the frames and emerging themes used by the media when covering the incident and the surrounding issues. Using the framing theory as a theoretical framework, the study examined the six identified news frames through qualitative content analysis. The six frames used in the coverage of the “shithole countries” incident are racial, conflict, consequences, morality, human interest, and policy. The study examined articles from four news sources that lean liberal, conservative, central-liberal, and central conservative. …

Cultural Integration In Organizational Partnership With Statutory And Quasi Implications, Adeline Ukachi Emihe

Walden Dissertations and Doctoral Studies

The current academic literature is inadequate on the possibility of applying a typological model of effective cultural integration within the context of public-private partnerships, particularly when governments collaborate with multinational corporations. Using Schein's organizational cultural framework as the foundation, the purpose of this case study of a partnership between a West African government and a multinational petroleum corporation is to understand clearly how synergistic cultural integration coupled with statutory requirements could catalyze public-private partnership success. Data for this study came from interviews with American or Nigerian individuals who were familiar with the partnership in the West African country, a review …

Policy Implications Of News Media Coverage Of The Islamic State Of Iraq And Syria., Godfred A. Ababio

Walden Dissertations and Doctoral Studies

The Islamic State of Iraq and Syria (ISIS) garnered global news media attention in Summer 2014 when it seized a significant section of land in Iraq and Syria. The group then mishandled and executed its captives. There is a lack of consensus among the international community, led by Russia and the United States, on how best to address the threat posed by ISIS. An understanding of the function of Russian and U.S. news media coverage of the ISIS threat is an appropriate research topic. The purpose of this qualitative content analysis study was to explore how the U.S, Russian, and …

Tweets About Tornado Warnings: A Spatiotemporal And Content Analysis, Raelene C. Campbell

Theses and Dissertations

Throughout the United States, tornadoes frequently occur throughout the entire year. With each tornado there is a tornado warning that the National Weather Service (NWS) issues with a goal of protecting life and property. By using social media, these messages quickly reach the public. By analyzing Twitter data, this study aims to gain a spatiotemporal understanding of tweets, including when and where they most frequently occur. Most tweets occur within the warning time (temporal) and inside the warning polygon (spatial). To gain a better understanding of the information the tweet contains, a content analysis shows key warning characteristics such as …