Social and Behavioral Sciences Commons^™

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …

Amending Amendments: Digital Colonialism, Bill C-11, And Assessing The Call For Improvement, Kayla Victoria Destiny Clarke

Major Papers

Media scholars Nick Couldry and Ulises Mejias (2019) define digital colonialism as the “term for the extension of a global process of extraction that started under colonialism and continues through industrial capitalism, culminating in today's new form: instead of natural resources in labor, what is now being appropriated is human life through its conversion into data” (p. 22). This research will critically analyze the Canadian government’s ill-received Bill C-11: the Amended Consumer Privacy Protection Act by using digital colonialism as a conceptual framework to reveal the Bill’s essential limitations. It will consist of two sections: 1) an in-depth exploration of …

Self-Monitoring In Military Consumer Research, Alan Oliver Wright

Walden Dissertations and Doctoral Studies

Underutilized military products exist among soldiers and can reduce safety, performance, and morale. The purpose of this study was to determine the extent to which self-monitoring constructs (Self-Monitoring, Acting, Extraversion, and Other-Directedness), gender, leadership, length of service, deployments, and combat experience predict military consumer attitudes. Self-monitoring theory describes differences in expressive control and self-presentation to predict consumer attitudes and behavior. High self-monitors alter their consumer behavior to gain social favor and low self-monitors base their consumer decisions on product quality, functionality, and internally held views of self. An archival dataset was used with 220 active-duty soldiers who provided liking ratings …

The Relationship Between Food Retailers And Distributors, Madison Seigler, Julia Anderson, Aidan Morton, Cassandra Williams, Victoria Bloomgren, Jacob Tutty

Undergraduate Theses, Professional Papers, and Capstone Artifacts

Our understanding of the science of anthropogenic climate change and its immediate and indirect impacts has grown within the last decade.Alongside anincrease in concern for the inequities within the industrialized food system, climate change is impacting agriculture and the communities that depend on it in myriad ways. These challenges have catalyzed investment in sustainable agriculture, “eat local” food movements, and rethinking of all aspects of food systems, including consumers, producers, retailers, and distributors. The body of literature on food systems primarily focuses on the connection between consumers and retailers; however, there is a notable absence of literature on the relationships …

Hemp In The United States: An Analysis Of Policy And Consumption, Amanda Falkner

Graduate College Dissertations and Theses

As highlighted by its history, the association between hemp and marijuana has proven to be a barrier to success for industrial hemp production for decades. Once a prevalent agricultural crop in the United States, prohibitive legislation discouraged its production and formally made hemp an illegal crop in 1970. Consequently, hemp and its myriad applications remained underutilized by the United States for over forty years. It wasn’t until the 2014 Farm Bill that hemp production was reintroduced as an option for farmers. This hemp hiatus has created the need for interdisciplinary research in order for the market for the crop to …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

Consumer Preferences For Sustainable Rice Practices In Nigeria, Glory Esohe Okpiaifo

Graduate Theses and Dissertations

Improving the sustainability of rice production is important given its position as a global staple and its environmental footprint. The adoption of sustainable practices can generate positive externalities such as lower environmental pollution and improved working conditions for rice industry workers that could be capitalized via the design of consumer-based marketing strategies. The Sustainable Rice Platform (SRP) initiative aims at advancing the adoption of sustainable practices in rice production. We assess consumers’ perceptions of the SRP sustainability indicators using the Best-Worst Scaling approach to rank SRP sustainability attributes according to their preference shares and examine the effects of demographic characteristics …

The Effects Of Delay And Probabilistic Discounting On Green Consumerism, Blake J. Bent

Psychology Theses & Dissertations

People have a tendency to discount outcomes that are delayed or probabilistic. In other words, people will sacrifice larger benefits for smaller benefits that are immediate or certain. For many environmentally-friendly (“green”) products, the financial benefits are both delayed and probabilistic. The current study examined how delay and probability, as well as frame and magnitude, influenced consumers’ decisions when comparing a conventional and green product. Participants were recruited from Amazon’s Mechanical Turk and completed one of two experiments. In each experiment participants chose between a conventional product (low initial cost, high operating cost) and green product (high initial cost, low …

Millennials As Consumers: Can Businesses Survive As Is?, Ashley N. Genoese

Undergraduate Honors Theses

Each generation brings new challenges in which businesses must change their operations, marketing strategies, and other key factors of their company. With Millennials being the most unique generation, businesses will not only have to change all of these tactics, but might even run the risk of becoming irrelevant to this next generation. Also known as Generation Y, Millennials are classified as those born between the years 1981 – 2000, and in 2016 the current ages of Millennials are 16-35, but more typically identified as those ages 19-30 in the year 2016. Born and raised in the era of booming technology …

Modeling And Testing Consumer Engagement In The U.S. Organic Food Market, John L. Anderson

Honors Projects

This study specifies the types of consumers that participate in the U.S. organic market and investigates their revealed preferences. I propose three theoretical consumer types – indifferent consumers, informed organic food lovers, and uninformed organic food lovers – and conduct cross-sectional and time-trend analyses utilizing organic fruit purchase data compiled by The Neilsen Company. The cross-sectional analysis is estimated with a two-stage Heckman selection model, while the time-trend analysis uses simple descriptive statistics and a differenced OLS regression technique. Households are most likely to participate in the organic fruit market if they have a well-educated white or Asian head, are …

Consumer Neuroscience: A Multi-Disciplinary Approach To Marketing Leveraging Advances In Neuroscience, Psychology And Economics, Bridget E. Blum

CMC Senior Theses

For decades, neuroscience has greatly contributed to our foundational understanding of human behavior. More recently, the findings and methods of neuroscience have been applied to study the process of decision-making in order to offer advanced insights into the neural mechanisms that influence economic and consumer choices. In this thesis, I will address how customized marketing strategies can be enriched through the integration of consumer neuroscience, an integrative field anchored in the biological, cognitive and affective mechanisms of consumer behavior. By recognizing and utilizing these multidisciplinary interdependencies, marketers can enhance their advertising and promotional mix to elicit desired neural and affective …

An Empirical Analysis Of Consumer Behavior In The Online Auction Marketplace, Calvin Salter

All Theses

The purpose of this paper is to analyze a unique data set pertaining to eBay auctions, in particular auctions of the first generation iPad. This analysis will give some interpretations about consumer behavior in the consumer electronics market on eBay, especially how the reputation of sellers and the shipping price that sellers charge affects the final selling price of an item. Other economics variables are analyzed to provide a broader picture of pricing determinants. Reputation is an important mechanism to consider in any market. However, reputation in the eBay market is particularly important because buyers do not interact with the …

Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller

Pomona Senior Theses

This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.

The Effects Of Social-Adjustive And Value-Expressive Attitudes On Preferences Towards Counterfeit Luxury Goods And Logos, Sarah Reid

Honors Theses

The market for counterfeit luxury goods has been growing exponentially over the past several years, causing the luxury brand market to lose approximately $12 billion per year (International Chamber of Commerce 2004). In the United States, over 750,000 jobs are lost annually due to counterfeiting (US Chamber of Commerce 2006). This study hypothesizes that consumers with Social-Adjustive attitudes have a higher preference towards logos and will be generally indifferent towards authenticity, while Value-Expressive consumers prefer higher quality bags and are generally indifferent towards the presence of logos. Consumers’ degree of preference towards their respective variable (quality or logo) is slightly …

Perceived Firm Transparency: Scale And Model Development, Jennifer Dapko

USF Tampa Graduate Theses and Dissertations

In the last few years alone, calls for transparency by consumers have grown louder. No longer are consumers willing to sit back and allow firms to make `closed door' decisions that benefit the company (and its executives) at the expense of consumers and society. This dissertation begins to answer the call for a greater understanding of transparency from both practitioner and academic perspectives. In particular, this dissertation focuses on systematically developing a succinct definition of perceived firm transparency, developing a valid measure of transparency, and empirically testing antecedents and consequences of transparency.

Two studies were conducted to develop the transparency …

Consumer Xenocentrism And Consumer Cosmopolitanism: The De-Velopment And Validation Of Scales Of Constructs Influencing Attitudes Towards Foreign Product Consumption, Steven James Lawrence

Wayne State University Dissertations

Like many other attributes, consumers exhibit varying degrees of preference with regard to foreign and domestic products. Some consumers have preferences for domestic products while other, seemingly similar, consumers prefer the foreign counterpart. Product quality differences aside, we aim to investigate the attitudinal constructs behind the varying preferences among consumers as they relate to foreign and domestic products.

The author created two new scales for the measurement of the consumer xenocentrism and consumer cosmopolitanism constructs. The consumer xenocentrism scale is intended to measure consumers' favorable orientations to products from outside their membership group. The consumer cosmopolitanism scale is designed to …

From Mass Consumer Society To A Society Of Consumers: Consumption And Community In Late Modernity, Matthew Russell Colling

Theses and Dissertations

This study examines a late-modernity model of society where consumption is the conduit through which individuals meet society. This model is contrasted with Wilkinson's (1991) model that sees the community as the place where individuals make contact with society. Using Brown et al.'s (1996) Outshopping Index, residents of two rural Mississippi Delta communities were asked how often they shopped for 30 consumable items outside of their communities both in 1996 and again in 2007. Logistic regression demonstrates a significant interaction effect between year and outshopping such that outshopping was significantly and positively associated with community sentiment in 1996 but not …

Examining The Relationship Between Connection Rituals And Marital Satisfaction: A Correlational Study, Heather Holmgren Brown

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to examine the types, frequency, and meaningfulness of connection rituals and the relationship between these items and marital satisfaction. Past research has shown that rituals correlate with marital satisfaction. Three research questions guided the study: (1) What connection rituals do couples participate in and with what frequency? (2) How meaningful are the connection rituals to the husband or wife? and (3) Are some connection rituals more strongly associated to marital satisfaction?

The research questions were tested with data from eighty couples who completed a survey designed specifically for this study. The top three reported …

Premarital Preparation And Marital Satisfaction: What Utah Individuals Are Doing To Prepare For Marriage And How Premarital Preparation Can Enhance Marital Satisfaction, Fay L. Belnap Foster

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This is a systematic representative sample study of newlyweds designed to investigate aspects of participation in marriage preparation activities as well as determine what effect participation in activities had on marital satisfaction. A retrospective survey instrument was utilized which included the Kansas Marital Satisfaction Scale.

Statistical analysis revealed that the majority of individuals in Utah prepare for marriage by visiting with parents or relatives, visiting with other married couples, and talking with religious leaders, and considered these activities to be helpful in their preparation. The smaller percentage of individuals who participated in more formal preparation activities also considered these activities …

Couples In Great Marriages With A Traditional Structure And Egalitarian Relationship, Pamela Kandior Morrill

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study researched the possibility of an egalitarian relationship coexisting with a traditional role-structured marriage. Qualitative methods were used to gather data from a national sample using a 31-page questionnaire. Out of the larger Great Marriage Research Study of 130 respondents (65 couples), 14 couples fit the criteria for this study in that they had a traditional structure to their marriage and both felt their was a balance of power between them. Their stories were analyzed to discover what their marriages were like and how they talked about and operationalized an egalitarian relationship. Findings from this research indicated that it …

Welfare Status, Gender, And The Utilization Of Marital Counseling Services, Courtney A. Wyatt

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to examine how welfare status, gender, and the interaction between welfare status and gender relate to the utilization of counseling services related to marriage (i.e., "marital help-seeking"). This study was a secondary analysis of the Utah Marriage Survey data set from 2003. Two samples were utilized in this study, and generated a total sample of I ,316 participants. The first sample was made up of I, 173 randomly selected Utah households, identified through a random-digit dialing sampling technique. The second sample was obtained from a random selection of current Temporary Assistance for Needy Families …

The Kiosk Culture: Reconciling The Performance Support Paradox In The Postmodern Age Of Machines, Thomas Cavanagh

Electronic Theses and Dissertations

Do you remember the first time you used an Automatic Teller Machine (ATM)? Or a pay-at-the-pump gas station? Or an airline e-ticket kiosk? How did you know what to do? Although you never received any formal instruction in how to interact with the self-service technology, you were likely able to accomplish your task (e.g., withdrawing or depositing money) as successfully as an experienced user. However, not so long ago, to accomplish that same task, you needed the direct mediation of a service professional who had been trained how to use the required complex technology. What has changed? In short, the …

The Relationship Between Parental Attitudes And Behaviors And Their Adult Children's Attitudes Toward Marriage, Divorce, And Marital Counseling, Shawnery L. Mathis

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This research study consisted of eighty-six pairs (young adult and his or her parent) of participants recruited from freshman and sophomore classes in two Northern Utah Universities. The parents ages ranged from 36-80 and the young adult children's ages ranged from 16-25. This research project examined the participants' demographics, marital satisfaction (of the parents), attitudes toward marriage, attitudes toward divorce, and attitudes toward marital counseling.

Three paired t tests were used to determine whether attitudes toward marriage, divorce, and marital counseling were the same for young adult children and their parents. Multiple regression equations were used to determine what effects …

The Relationship Between Attachment, Love Styles, And Marital Quality In A Sample Of Married Members Of The Church Of Jesus Christ Of Latter-Day Saints, Jeannine D. Nielson

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Research on attachment suggests that attachment styles do exist in adulthood and appear to be an evolutionary product of infancy. This research was particularly focused on examining the relationship between attachment styles at various stages of the marital life cycle and the relationship of these styles of attachment to styles of love and marital quality among members of The Church of Jesus Christ of Latter-day Saints (LDS).

A Profile And Analysis Of Repeat Bankruptcy Petitioners In The District Of Utah 1984-2004, Bonny C. Llewellyn

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The purpose of this study was to describe the incidence of repeat filers in Utah and estimate the extent that repeat filers may be abusing the bankruptcy system. This study sought to develop a profile of repeat filers. Demographic and financial variables were examined to determine their association with abuser/nonabuser status. In this study, abuse of bankruptcy was characterized only by the timing and number of filings over 20 years. Debtors with three filings in a 2-year period or less and debtors with four or more total filings were classified as abusers. Nonabusers were defined as debtors who filed only …

Adoptees' Knowledge About And Contact With Birth Parents And Their Adjustment In Adolescence And Young Adulthood, Kyung-Eun Park

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study described adoptees' knowledge of and contact with birth parents in adolescence and young adulthood, and analyzed the relationship between adoptees' knowledge of and contact with birth parents and the adoptees' adjustment in young adulthood. Data for the current study came from the National Longitudinal Study of Adolescent Health (Add Health). In total, 487 adoptees were identified for this study in Wave I (1995) and Wave Ill (2 002). Descriptive and multivariate analyses using logistic regression were conducted.

Adoptees were more likely to be aware of their birth mothers than of their birth fathers and the percentage differences between …

Ethnic Identity And Migrant Youth, Amanda K. Morgan

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study sought to examine the relationship between ethnic identity and the grade and gender of the subjects. Changes in ethnic identity over time were also analyzed. Students attending grades four through eight of the Nyssa Migrant School summer program participated in this study. One hundred twenty-four participants completed the pretest, eighty-nine completed the posttest, with a total of seventy-nine completing both the pretest and posttest. Students responded to the Multigroup Ethnic Identity Measure, which examined the subcategories of belonging and exploration to comprise the overall ethnic identity level.

Scores were compared by grade and by gender at pretest and …

Marital Commitment And Religiosity In A Sample Of Adults In Utah, Sharon S. Harris

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study examined the relationship of three types of martial commitment and religiosity factors in a random sample of I ,316 Utah adults. Participants were surveyed to assess attitudes of marriage, divorce, and marriage education. A lack of commitment was cited by 83% of divorced adults as a major factor for their divorce. The level of commitment to spouse, commitment to marriage, and constraint commitment was determined by extrapolating items from the 2003 Utah Marriage Movement Statewide Baseline Survey. Religiosity included measures of the frequency of church attendance, church affiliation, and religious values. Regression analyses that included socio-demographics showed the …

Relationship Between Infant Reactivity And Maternal Emotional Well-Being During The Early Postpartum Period At Two Points In Time, Karen Udy Hansen

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This study examined the relationship between infants' reactivity and mothers' emotionality during the early postpartum period, specifically during the first days of life and again by three months of age. The Clinical Neonatal Behavioral Scale (CLNBAS) was used to evaluate the infants. The mothers were evaluated at the same time by responding to questions on the Edinburgh Postnatal Depression Scale (EPDS).

Forty-six mother-infant dyads were recruited from the Logan Regional Hospital childbirth classes for first-time parents. Minimum criteria for participation were that the mother must be married, be at least 18 years of age, have at least a high school …

Building A Bridge Between Graduation And Marriage And Family Therapy Core Competency, Todd Graves

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Most mental health professional organizations are establishing core competencies standards, which are the basic skills that practitioners are expected to possess. The core competency movement originated from concerns about the abilities of clinicians to provide competent service to clients. The American Association for Marriage and Family Therapy (AAMFT) recently established the core competencies that each marriage and family therapist 's skill s should be measured by and that may lead to changes in education and training.

This research examined the perspectives of AAMFT-approved supervisors to determine how they see their trainees' performances compared to the core competency standards. Comparisons were …