Open Access. Powered by Scholars. Published by Universities.®
![Digital Commons Network](http://assets.bepress.com/20200205/img/dcn/DCsunburst.png)
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (7)
- Marketing (6)
- Communication (3)
- Sociology (3)
- Communication Technology and New Media (2)
-
- Social Media (2)
- Sports Studies (2)
- Advertising and Promotion Management (1)
- Agricultural and Resource Economics (1)
- Anthropology (1)
- Artificial Intelligence and Robotics (1)
- Arts and Humanities (1)
- Behavioral Economics (1)
- Business Administration, Management, and Operations (1)
- Computer Sciences (1)
- Economics (1)
- Education (1)
- Feminist, Gender, and Sexuality Studies (1)
- Finance and Financial Management (1)
- Food Security (1)
- Food Studies (1)
- Graphics and Human Computer Interfaces (1)
- Higher Education (1)
- Information Security (1)
- Nonprofit Administration and Management (1)
- Physical Sciences and Mathematics (1)
- Portfolio and Security Analysis (1)
- Rural Sociology (1)
- Sales and Merchandising (1)
- Institution
Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto
Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto
Marketing Undergraduate Honors Theses
Most consumers are aware that our data is being obtained and collected through the use of our devices we keep in our homes or even on our person throughout the day. But, it is understated how much data is being collected. Conversations you have with your peers – in a close proximity of a device – are being used to tailor advertising. The advertisements you receive on your devices are uniquely catered to your individual person, due to the fact it consistently uses our data to produce efficient and personal ads. On the flip side, our government is also tapping …
Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee
Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee
Management Undergraduate Honors Theses
The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …
Social Acceleration In The Marketplace: Three Essays Exploring The Intersection Of Culture And Consumption, Sarah Grace
Social Acceleration In The Marketplace: Three Essays Exploring The Intersection Of Culture And Consumption, Sarah Grace
Graduate Theses and Dissertations
Consumer culture is fast. Goods, services, people, ideas, and values – the material and nonmaterial aspects of culture – are moving more quickly throughout the marketing system than ever before. Such acceleration effects diverse stakeholders: people, public, and planet. This dissertation explores the phenomenon of ‘social acceleration’, and specifically, the ‘acceleration of the pace of life’ which examines the feeling that time is going faster in modern societies as a result of “the increase of action episodes per unit of time” (Rosa 2013, 80). This project develops an understanding of how meanings in marketing are socially constructed in relation to …
The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey
The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey
Chancellor’s Honors Program Projects
No abstract provided.
Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt
Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt
Honors Theses
The purpose of this thesis is to explore the need for marketing resources among North Mississippi nonprofit organizations and apply the findings to develop and launch a website based on primary and secondary research that connects local North Mississippi nonprofit organizations with University of Mississippi graphic design, marketing, bachelor of fine arts and integrated marketing communication (IMC) students seeking experience to complete various marketing and graphic design- related tasks and develop and implement an integrated marketing plan to promote and raise awareness for the website.
Nonprofits face the challenge of allocating funds from donations to create functional and creative communications …
Do Students Buy Attention-Grabbing Stocks? A Field Experiment, George Psaradakis
Do Students Buy Attention-Grabbing Stocks? A Field Experiment, George Psaradakis
Business and Economics Honors Papers
In this paper, we look to find out whether or not student investors are drawn to “attention-grabbing” stocks. We define “attention-grabbing” stocks as those that are issued by companies with either large numbers of Twitter followers, large general marketing budgets, or both. Our theory is that the more followers that a publicly traded company has on Twitter and/or the more money the company spends on marketing and advertising, the more likely a student would be to invest in its stock.
A field experiment was conducted in which undergraduate students constructed their own virtual stock portfolios. A treatment group was given …
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser
Senior Theses
This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.
In-Store Marketing Campaign To Promote The Purchase Of Healthy Foods And Beverages At Convenience Stores In Rural Kentucky, Brynnan Nicole Jacobs Dunaway
In-Store Marketing Campaign To Promote The Purchase Of Healthy Foods And Beverages At Convenience Stores In Rural Kentucky, Brynnan Nicole Jacobs Dunaway
Theses and Dissertations--Nutrition and Food Systems
The prevalence of obesity is greater in rural communities, and current health promotion interventions have not shown broad positive impacts on dietary patterns in these areas. Focusing community-based efforts on unconventional food retailers is a unique avenue to encourage healthier food choices in rural populations. This study used shelf-wobblers to market healthier snack and beverage items at convenience stores (n=5) in a rural Kentucky county. Selection of healthy snacks and beverages from the store inventory was conducted using the CDC Food Service Guidelines for Federal Facilities calculator. Items were sorted into four categories: meal replacement snacks, high-protein snacks, low-fat carbohydrate …
Crossfit, Instagram, And The Mediating Effects Of Social Comparison On Self-Esteem, Michael A. Contreras
Crossfit, Instagram, And The Mediating Effects Of Social Comparison On Self-Esteem, Michael A. Contreras
University of the Pacific Theses and Dissertations
Over the last 15 years there has been a dynamic shift within the fitness industry, particularly for women. For decades, women were expected to participate in aerobic-based workouts and maintain a thin figure. This thin ideal has been harmful to women and contributed to low levels of self-esteem. CrossFit diverges from aerobics by encouraging strength training and teaching women that workouts can be functional, and beauty does not only lie in one’s aesthetics. The emergence and growth of CrossFit is shifting fitness-related gender norms and expectations, and possibly contributing to higher levels of self-esteem in women. This shift has become …
Augmented Reality In Sport Broadcasting, Chad Goebert
Augmented Reality In Sport Broadcasting, Chad Goebert
Theses and Dissertations
For a large portion of its history, sport broadcasting has been stagnant when it comes to incorporating new and innovative technologies. However, due to declining viewership and consumer desire for customizable content, augmented reality graphics have begun to be incorporated into multiple sport broadcast products. In fact, the UEFA Champions League, NBA, NFL, and NHL have all used or indicated their intention to utilize AR graphics in future broadcasts. Considering that media rights revenue is the main source of revenue to sport properties and organizations, it is important to carefully consider how the core product (the broadcast) is presented. The …