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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Honors College Theses
Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.
Stereotyping Gender Roles: Children's Commercial Advertisement, Lucky J. Mcclelland
Stereotyping Gender Roles: Children's Commercial Advertisement, Lucky J. Mcclelland
Communication Senior Capstones
Heteronormativity gives the individual in our society a binary optional choice: the first choice being the socially accepted ‘norm’ that follows the heteronormative binary, and the second being the socially disfavored choice of being deemed ‘abnormal’ if one chooses to go against this heteronormative binary. In return, we as a socially constructed society then deem the binary option of the ‘norm’ as the culturally preferred ‘good’ choice, while at the same time deem the other binary option of the ‘abnormal’ as the socially constructed ‘bad’ choice. This occurs both intentionally and unintentionally. The purpose behind my area of focus is …