Social and Behavioral Sciences Commons^™

The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan

Journalism

No abstract provided.

Using Relationship Theory To Improve Stem Outreach To Corporations: A Case Study For Starbase Los Alamitos, Mark Gibson

Journalism

The goal of this study was to improve corporate outreach efforts for an educational program called Starbase Los Alamitos. This Starbase program is part of a larger effort by the Department of Defense to improve STEM (science, technology, engineering, and mathematics) education in the United States.

This study was guided by the following research question: How can STEM programs use relationship management theory to improve corporate outreach? A review of the literature was performed and this study used relationship theory to design eight questions for a four person focus group. Control and treatment websites were identified. Participants were shown the …

Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron

Recreation, Parks, and Tourism Administration

Customers focus on different values when looking for a travel experience. Experiential marketing is able to connect customers with companies and experiences that match their values, including ecotourism and nature-based experiences. The Walt Disney Company is an international brand of entertainment features and is able to provide guests with customized experiences. The purpose of this study was to examine experiential marketing techniques in relation to the Walt Disney Company’s ecotourism and nature focused experiences. The researcher used a best practices matrix on the Walt Disney Company, Disney’s Animal Kingdom, and Disney’s Aulani Resort and Spa. This study found that the …

Using Video To Increase Awareness Of Inclusivity For Lgbtq+ Students On University Campuses: A Single-Site Case Study On Cal Poly, Mallory St. George

Journalism

This project is focused on the use of online video in creating awareness for LGBTQ+ inclusivity. In particular, it focuses on California Polytechnic State University San Luis Obispo, hereafter referred to simply as "Cal Poly," and the campus climate's effect on the LGBTQ+ student community. It aims to give a brief recap of Cal Poly's history in relation to its queer population, highlight the experiences of present-day students, assess what progress has been made, and provide a snapshot of the campus climate in 2016 to be used as a drawing point for future senior projects and evaluation of inclusivity progress. …

Chumash Heritage National Marine Sanctuary Sacred Waters Film, Cory B. Jones

Communication Studies

The debate to designate a National Marine Sanctuary off the Central Coast of California has been alive for nearly 30 years.

With a recent move by the National Oceanic and Atmospheric Administration (NOAA) to nominate the stretch of water as a sanctuary the issue has become one of great concern to local stakeholders.

With concern for additional bureaucracy and regulation that could negatively impact the local economy people choose to stand in opposition. Yet many that are concerned for the future of the region's waters want the protections from offshore oil drilling and other harmful practices that a Sanctuary would …

Enhancing Capacity And Managing Demand To Increase Short-Term Throughput On The San Francisco-Oakland Bay Bridge, Kevin Reid Carstens

Master's Theses

While there are many proposals for fixing congestion between San Francisco and Oakland in California by adding a new bridge or tube, these solutions will take decades to implement even though a solution is needed now. This thesis assesses sixteen different strategies for reducing congestion in the short-term in the four categories of improving transit, promoting carpooling, implementing intelligent transportation systems practices, and incentivizing alternatives to using the Bay Bridge. Top priorities include HOV improvements on the West Grand Avenue and Powell Street onramps, altering WestCAT Lynx and BART transit services, partnering with rideshare apps to increase transit station accessibility …

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine …

A Bead Analysis Of Northern Chumash Village Site, Tstyiwi: Ca-Slo-51/H, Kaya Wiggins

Social Sciences

In the Spring of 2015, California Polytechnic State University (Cal Poly), San Luis Obispo, conducted a field methods class at CA-SLO-51/H, led by Dr. Terry Jones. The site was found to correlate to the Northern Chumash village, Tstyiwi. The site included a rich assemblage of shell beads. Of the 302 beads recovered from the site, 27 different types of beads were identified. The diagnostic Olivella (Callianax biplicata) shell beads indicate a village occupation spanning from the Early Period through to contact and early post-contact. Shell bead manufacturing at the site is demonstrated by abalone shell bead blanks and …

Media Bias: How Much Does It Hurt Or Help The Media-Public Relationship?, Aidan Mathews

Journalism

The focus of this research paper is to qualify the relationship between the public and the Media and to discover how much Media bias, or the perception of Media bias affects that relationship. An important angle taken in this study is the question of whether or not bias on the part of the Media actually helps the public when forming educated opinions.

The review of existing literature on Media bias and public perception of the Media and the collection of data via interviews with expert, professional journalists have led to two conclusions about the Media-public relationship: (1) in order for …

Inducing Emotional Response In Interactive Media, Keenan M. Reimer

Master's Theses

Video games, and entertainment media have been developed for many years, and eliciting emotional experiences is an integral part of that process. Producing and editing game content in order to affect desired emotional experiences can be expensive and cumbersome to developers. This paper presents a study intended to show that such experiences can be affected with simple after-the-fact audio-visual effects. As subjects of the study, participants experience three different emotional states, fear, peace, and none, over three rounds and in three different game environments. They are given a simple narrative in each environment that directs them to gather various objects. …

Family Influences On Ethnic Identity Development Among Transracial Adoptees, Holly Mee Seong Stangle

Master's Theses

This study focused on the experiences of transracial adoptees in the United States, in an effort to examine the roles of cultural socialization and family influences on adoptees’ ethnic identity development. This study explored these issues through in-depth interviews with 11 adult transracial adoptees. Qualitative data analysis indicated various factors influencing participants’ ethnic identity development. Analysis compared levels of parental connection to adoptees’ birth culture, according to participants’ responses to interview questions. Analysis also compared socialization activities perceived by participants as meaningful to those that participants described as superficial or lacking in meaning. Themes included freedom of choice, opportunities for …

Communication Surrounding College Campus Crime: Sexual Assault Influencing Factors, Policies, And Decision-Making Outcomes, Rachel Seymour

Journalism

This study includes research, data, and expert opinions regarding sexual assaults on college campuses, in particular California Polytechnic State University. The information presented in this study includes topics such as sexual assault rates, reports, cultural factors, policies, and prevention strategies.

The Transition Of Collegiate Athletes To Professional Sports: A Case Study At A California University Division One Athletic Program, David Kline

Journalism

The following study investigates the correlation between athletic success in athletes as they transition from high school or college athletics to the professional world of competitive sports. Athletes who are described as being “cant-miss prospects” are never really a sure-fire thing for professional teams, so the purpose of this study was to research and analyze what situation for athletes would be best for them specifically relating to how many years an athlete should stay in college to develop their technical skills as well as mature as a human being before forgoing their remaining college eligibility by declaring for a professional …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Prep Advocacy Project: Increasing The Adoption Of Pre-­Exposure Prophylaxis (Prep) In San Luis Obispo County, Leona Rajaee

Journalism

The following study investigates the need for Pre­exposure Prophylaxis (PrEP) in San Luis Obispo (SLO) County in order to develop an effective health outreach and advocacy program that could increase the adoption of PrEP treatment and in turn decrease new HIV transmissions in the community studied. The sponsor of this study is the Access Support Network (ASN), a non­profit organization that provides supportive services for individuals living with HIV/AIDS. ASN launched this study after observing the effectiveness of PrEP in metropolitan cities. At the same time, ASN also noticed a rise in new HIV transmissions, particularly among injecting drug users …

Healthy Eating Standards And Communication Strategies: An Assessment Of California Polytechnic State University’S Campus Dining, Emma Kuchera

Journalism

This study focuses on various aspects of the lack of healthy food options on college campuses, specifically looking at food offered at the dining facilities at California Polytechnic State University in San Luis Obispo.

Visual Code: Breaking The Binary, Jacob Johannesen, Andrew Adriance

Liberal Arts and Engineering Studies

This project seeks to create an accessible programming language that is more visually based. Although some solutions exist, namely MIT’s Scratch, nothing has caught up to the mobile age. This proj- ect aims to reframe creating a game or app into the context of tell- ing a story, putting character creation first. By researching sto- ry-telling and how people learn, and by applying technical and user interface design knowledge, this project intends to deliver a soft- ware solution that opens introductory coding education to more people.

Adapting Lean Six Sigma For A Non-Profit Organization, Jocelyn De Leon

Liberal Arts and Engineering Studies

Lean Six Sigma is a process improvement practice most commonly used in large scale manufacturing and health care industries to improve performance and efficiency. The goal of Lean Six Sigma is to improve efficiency, consistency, and focus on value added elements. Over the years, Lean Six Sigma has evolved from being primarily a manufacturing practice to serving more service based industries such as healthcare and government. However, Lean Six Sigma has yet to be implemented in the non-profit sector. This technical report outlines the importance of identifying the unique characteristics of the organization you wish to improve and then adapting …

Music And Language Development: Traits Of Nursery Rhymes And Their Impact On Children's Language Development, Ashley Lauren Gonzalez

Music

From birth--possibly even before birth--the amount and array of external stimuli profoundly affect a child’s cognitive and linguistic development. In addition to verbal communication from parent to child, singing proves to be an integral aid to a child’s development of speech and language, allegedly due to repetitions of words and rhythms. Nursery rhymes are, from infancy, among the most commonly presented forms of musical stimulus for children. The repetitive nature of the nursery rhymes undoubtedly supports language and speech development, but various characteristics of nursery rhymes, specifically pitch interval, meter, phrase length, contour, and harmony, also contribute substantially to the …

How To Make The Jailhouse Rock: An Evaluation Of Effective Music Therapy Methods Among Juvenile Offenders, Katelyn Rose Tomasello

Music

No abstract provided.

A Fish Out Of (Open) Water: A Close Textual­-Intertextual Analysis Of The Monterey Bay Aquarium, Danielle Berton

Communication Studies

No abstract provided.

Sunsafe Health Campaign: Rationale And Planning, Jennifer Gonzales, Michelle Merritt

Communication Studies

In Spring 2016, a team of Communication Studies students researched, planned, and conducted a health campaign on the Cal Poly campus. The goal of the health campaign was to educate fellow students about the dangers of sun overexposure and provide information on how to take preventive measures to protect their skin. Communication theories and concepts were applied while the messages of the campaign were created and distributed.

The Freedom Of Speech In Public Forums On College Campuses: A Single-Site Case Study On Pushing The Boundaries Of The Freedom Of Speech, Alexander Davidson

Journalism

The purpose of this single-site study is to test how far speech can be pushed before it is no longer protected at the California Polytechnic State University. The purpose isn’t merely to push limitations for the sake of testing boundaries, but it is to see what types of speech truly add to the marketplace of ideas and what types simply do not. The main points of the study are to understand what speech is protected and what speech is not protected on California Polytechnic State University’s campus and to understand how the provocation that comes along with “negative speech” can …

Pretty Princess And Hurdling Heroes: A Content Analysis Of Walt Disney Studio Movies, Jessica Noll

Communication Studies

This study investigated the portrayal of active and passive behaviors of male and female characters in Walt Disney Studio original animated films. It was hypothesized that males would exhibit more active behaviors than their female counterparts and that females would exhibit more passive behaviors than their male counterparts. The results indicated that both of these hypotheses were supported. The study also found that the least likely interaction of male and female characters was when the male character was being passive and the female character was being active. The most likely was male characters performing active behaviors and female characters performing …

Portable Sensory Room For The West Orange County Consortium For Special Education, Lindsey Chase, Emma Eskildsen, Alex Fox, Claire Francis, Nate Hoffman, Kaylee Keck, Sarah Sullivan

Biomedical Engineering

This report discusses the development of a Portable Sensory Room to be used at Newland Elementary School in Huntington Beach. Newland Elementary has an exceptional Special Needs program that teaches the children with the most severe cases of autism in its school district. People with autism typically also have sensory processing disorders, which can be extremely disruptive for a child’s development and can make it difficult for a child to be able to concentrate long enough to gain necessary life skills. The idea behind a Sensory Rooms is to create a place to calm the students and to expose them …

How-To Understand And Create Hip-Hop Art, Joshua Wolcott

Graphic Communication

Typography is an essential component of Graphic Communication. The purpose of this study was to bridge typography with hip-hop art. To bridge the two disciplines, hip-hop art was presented in the context that it is actually practiced by these artists. The use of a questionnaire and a drawing lesson was intended to bring the subject within its true context. Presenting the art form in its true context enabled participants involved in the study to understand the art form with the perspective that the discipline, like typography, involves the use of lettering. Participants that were interested in drawing were able to …

The Impact Of Cargo Bikes On The Travel Patterns Of Women, Jana E. Schwartz

Master's Theses

There are a number of issues preventing the rollout of cargo bikes as a transportation mode in the United States. One concern that has been raised is whether cargo bikes can function as a gender equitable transportation solution in the United States, given documented gender gaps in national bike riding statistics and ongoing inequities in childcare in 2-parent heterosexual households. The research is aimed at reviewing the practicality, enjoyment, and outcome of cargo bike use as a gender equitable transportation solution. This research contributes to new knowledge in gender equitable transportation in 2 ways — a) gender-focused analysis of survey …

The Emergence Of Efficacy: Effects Of An Orientation Leader Training Program On Participant Self-Efficacy, Hayley Marisa Walker

Communication Studies

This study examined the effects of California Polytechnic State University’s Spring Training Program for student Orientation Leaders on participants. Specifically, the present research explored the impact of the programming on participant levels of self-efficacy over the course of ten weeks. Data were collected from individuals who volunteered to partake in the research by responding to two questionnaires throughout the program. The results show that participants’ reported higher perceptions of self-efficacy at the end of the program than they did at the beginning. Further, such increases are significantly influenced by the performance of, and relationships with, prominent leaders within the program. …

Beneath The Surface Dive And Beach Cleanup Festival, Megan Van Hamersveld

Communication Studies

No abstract provided.

Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke

Communication Studies

Abstract

This study seeks to understand the association between texting habits and characteristics and partner perceptions of intimate relationships. This study investigates multiple aspects of texting such as: temporality, participants’ perceived satisfaction with their significant other, length of text messages, frequency of communication, among others. It is hypothesized that texting etiquette and its various sub-components will be influential in how participants will rate their level of satisfaction (closeness, intimacy, emotional support, and effort) with their significant other. Ten in-depth interviews were conducted with college-aged participants. They were asked questions regarding the texting etiquette of their significant other as well as …