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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
What Is The Web-Based Interactive Advertising (Wia) To Consumers?: Consumer’S Interpretation And Interaction With Wia, Jang-Sun Hwang
What Is The Web-Based Interactive Advertising (Wia) To Consumers?: Consumer’S Interpretation And Interaction With Wia, Jang-Sun Hwang
Doctoral Dissertations
Although numerous research has examined Web-based interactive advertising (WIA) in recent years, few studies have approached this topic from the consumers’ own perspectives. Much of the literature employed managerial perspectives to examine the effectiveness of WIA with the aim of improving practitioners’ performance. Studies that did deal with consumers often merely measured their uses of WIA and motives for using it without viewing the phenomenon from the consumers’ point-of-view. Unfortunately, this one-sided research trend provides little insight into how consumers deal with interactive advertising in the World Wide Web environment and cannot answer a basic question - do consumers really …
Intercultural Communication Between Caucasian Unitedstatesians And Salvadorians: Implications For Team Dynamics, Gabriela Couch Melano
Intercultural Communication Between Caucasian Unitedstatesians And Salvadorians: Implications For Team Dynamics, Gabriela Couch Melano
Doctoral Dissertations
With the advent of an increasingly interdependent world, organizations and businesses around the globe either purposefully seek or have no other option than to integrate work teams with members from ethnically and culturally diverse backgrounds. This is true in government, the corporate world, education, and the social service fields and community development endeavors, among others. However, multicultural teams most frequently experience frustrations and, at times, significant impasses in their performance. This phenomenon is directly related to differences in values and beliefs towards work, as well as to habits and expectations regarding teamwork (Bennett and Stewart, 1991; Cox, 1994; Donnellon, 1996; …