Social and Behavioral Sciences Commons^™

Ceo Narcissism: An Unconventional Approach To Understanding The Importance Of Further Research, Melissa Goldsmith

Student Theses and Dissertations

CEOs are in a unique position of power and can significantly change an organization's overall work culture, global financial standing, policies/governance, and reputation. As such, the CEO must exemplify good stewardship, implement sound strategies to communicate effectively with internal and external stakeholders, consider different perspectives, and maintain respect for others' skill sets and expertise. For decades, corporations have focused on this ideal picture of leadership. It is essential to understand how the leadership traits once venerated have changed to include the darker side of a CEO's personality, specifically, the embodiment of narcissistic traits that prove detrimental to the organization's performance …

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

Lead Self To Lead Others: Intersection Of Courage, Self-Awareness, & Leadership Communication For Self-Leadership & Development, Maribel Paulino

Student Theses and Dissertations

Toxic workplaces are recognized as the strongest predictor of attrition and turnover, contributing to global disengagement (70% of team engagement is attributed to managers who are also quietly quitting) particularly by way of workplace cultures, pay and benefits, and employee well-being. A recent workplace research study suggests that 59% of the global workforce is disengaged, 44% is experiencing record high stress levels, 21% is experiencing anger, 56% is struggling, and 24% feel cared for; meanwhile, global disengagement is costing the global economy a substantial $8.8 trillion dollars. As the world continues to evolve, leaders must forge ahead continuously shifting how …

Social Media In The Corporate World, Linelle C. Lestrade

Student Theses and Dissertations

This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

The Switch: Understanding The Perception Of African American Linguistic Repertoires, Alyssa Powell

Student Theses and Dissertations

The purpose of this qualitative study is to conduct research to gain knowledge of the perception of African American adults who use standard English and African American Vernacular English or feel that they must code-switch between the two "languages. “The goal is to investigate the attitudes and ideologies that African American Adults have toward AAVE and what role the two "languages" play in their personal identity. This research will obtain a better understanding of how our use of language can influence our self-concept and identity. Cultural influences can influence our language and how we conceptualize who we are and where …

Whose Imagination Are We Living In?: An Examination Of Feminist Utopia Through The Lens Of Pragmatism, Mia A. Gindis

Student Theses and Dissertations

Pragmatic feminism is a philosophy which utilizes and merges the fundamental concepts of pragmatism, such as its emphasis on pluralism and lived experience, with feminist theory in hopes of inciting social change. The main goals of pragmatic feminism are to recover the work of women who were influential in the popularization of American pragmatism but were also excluded from the history of philosophy, to analyze the “canon” of lauded pragmatist philosophers through a feminist lens, and to yield pragmatist philosophies as a weapon for contemporary feminist activism. In my study, I argue that feminist utopian literature can be a serviceable …

The Relationship Between Corporate Social Responsibility And Organizational Citizenship Behaviors During The Covid-19 Pandemic, E. Paisley Shultz

Student Theses and Dissertations

COVID-19 has brought dramatic changes to how organizations operate and employees behave, prompting both parties to engage in additional efforts and cope with these stark adjustments. Organizations, for example, might engage in more COVID-specific corporate social responsibility (CSR), while employees might engage in more COVID-related organizational citizenship behaviors (OCBs). However, it is unclear whether and how employees’ COVID-related OCBs can be triggered by their organizations’ COVID-specific CSR. Building on existing research on the relationship between CSR and OCBs, this study examined the effects of internal and external COVID-specific CSR on employees’ COVID-related OCBs toward their coworkers (OCB-Is) and organizations (OCB-Os). …

Woman Flytrap, Brianna Jo Hobson

Student Theses and Dissertations

Woman FlyTrap is a short story zine collection that explores the topic of sexual violence through the perpetrator and victim relationship with an explicit lens. Replete with cultural and entomological themes and motifs, Woman Flytrap seeks to remind survivors that we are not alone. In our bodies or in our lives. Neither in the world. There are over a million insects to every human, proving that there is strength in numbers. All five stories in the collection present different abstracts: revenge, transformation, justice, healing, body image, self-harm, mourning, etc. There is also a playlist and a section about the author. …

The Unitary Executive Theory: Benefits And Dangers, Dani Heba

Student Theses and Dissertations

This paper examines the unitary executive theory's growth and implications for the modern presidency.

Seeking Justice For Jews From Mena Countries Through International Law: Comparing The Cases Of Morocco And Iraq, Jessica E. Yeroshalmi

Student Theses and Dissertations

Little is known of the Jews of Middle Eastern North African (MENA) origin whose long standing history in the region did not protect them from discrimination, persecution, and ethnic cleansing. Although much of the research on contemporary Jewish history and persecution revolves around the Holocaust and European events and its implications for Jews and international law, far less is researched about the uprooting of nearly one million Jews from the MENA region. In this investigation, I aim to reconstruct that narrative, applying international law to Jewish refugees from Arab countries. My thesis will be a comparative analysis of Morocco and …

The Origins Of The Iraq War: The Role Of Anthrax In The Weapons Of Mass Destruction Claims, John P. Koenig

Student Theses and Dissertations

The 2001 Anthrax Attacks were a critical factor in the Weapons of Mass Destruction (WMD) claims that sparked the Iraq War. Despite its significance, little systematic work has been done regarding the topic. Existing studies primarily focus on the role of the Military Industrial Complex and intelligence failures as the primary explanations for the origins of the Iraq War. These explanations are limited, as they rely on hindsight biases. This thesis contends that anthrax was the catalyst for WMD claims that sparked the Iraq War. The 2001 Anthrax Attacks reinforced the belief that Iraq harbored WMDs and posed a threat …

Dimensionality Reduction Techniques In Macroeconomic Analysis, Abigail Rogot

Student Theses and Dissertations

Over the past several decades, rapid innovation in data collection methods and technology has led to the development of dimensionality reduction techniques when dealing with a large number of predictors and time series observations. Especially relevant to the field of economics, many macroeconomic indicators rely on processing vast sets of data, often dealing with variables of different frequencies. Broadly, monetary policy is influenced by real-time evaluations of current and future economic conditions, meaning that lags in re- leases produce incomplete datasets. This paper closely examines the development and applications of two popular dimensionality reduction techniques: Principal Component Analysis (PCA) and …

Boycotting Vs. Canceling: Exploring Consumer Activism Against Corporations, Erica Buchman

Student Theses and Dissertations

The purpose of this thesis is to establish the difference between boycotting and canceling a corporation and what compels consumers to act. Consumer activism attempts to hold companies to account when a line, be it arbitrary or rational, is crossed, and these attempts are not always successful. However, when enough social pressure is exerted on a company via boycotting, depending on the wrongful act committed, accountability and change can be possible. I want to determine what some of the factors are that could compel customers to engage in consumer activism or boycott against a corporation and whether a corporation that …

The Impact On Gay Men Of Support And Enforcement Of Workplace Dei Policies: A Meta Analysis, Steven M. Vega

Student Theses and Dissertations

The poor enforcement of workplace DEI policies affects gay men in ways that are unique and invite close attention. The nature of the impact of missing or unsupported DEI policies on gay men has been widely debated in the field of human resources and communication studies, with scholars such as David Wicks, Helen Seitzer, James Ward, and Diana Winstansley arguing that these effects include lasting negative mental and physical health effects and discomfort with self-disclosure in the workplace. However, the existing research on this topic has not sufficiently considered the effects of the poor enforcement of workplace DEI policies side …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Development Of The Patient Propensity Indicator: Measuring And Predicting Antecedents Of Insights Into The Individual Management Of Healthcare, Julie Monroid

Student Theses and Dissertations

This research describes the development of the Patient Propensity Indicator (PPI), a reliable and valid measure, which is grounded in the rigorous conceptualization and operationalization of psychometric (ability, attitude, belief), health literacy, and learning preferences constructs and their effect on medication adherence. Adopting a well-established protocol for instrument development (DeVillis, 2017) the PPI’s multi-construct items were developed based on the findings from an extensive literature review both within and outside of healthcare.

An expert assessment of 130 items was conducted by a distinguished judging panel who provided validation of the constructs and item reduction (87). Refined constructs and items were …

Influence Of Corporate Values And Beliefs On Consumer Behavior, Mahmoud Gabr

Student Theses and Dissertations

This thesis asks if corporations are better off expressing their values publicly or best if value are best left unannounced. Researchers such as Caldwell (2017) and Caraway’s (2016) work will be cited regarding individual corporate responses to consumer’s reactions to the company’s values. However, there is yet to be a comparative case study between multiple corporations including Chick-Fil-A, Nike, Ben & Jerry’s, Walmart, TOMS, Equinox Group, and PepsiCo. This thesis utilizes comparative case studies analyzed using thematic analysis to compare companies that have expressed their values publicly and how those expressions influenced consumers. The findings could help corporations decide if …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Differences Between Brand Activism And Corporate Social Responsibility In Consumer Perception, Erika Marchiondo

Student Theses and Dissertations

The purpose of this thesis is to determine if there is a perceived difference among consumers between brand activism and corporate social responsibility. Taking a stand in social and political causes has become an unspoken requirement for major brands. Consumers are selective about purchasing from brands that do not adhere to ethical practices. Consumers are also demanding increased brand transparency about the philanthropical causes brands support. I want to determine how aware consumers are of acts of corporate social responsibility and brand activism, and if consumers are able to identify a fundamental difference between behaviors associated with the two terms. …

Jeopardy! In Crisis: What Is Corporate Culture Issues Affecting The Entertainment Industry?, Evan Nemeroff

Student Theses and Dissertations

Cultural issues like sexism, racism, and social movements have impacted the entertainment industry, specifically the game show sector. This research identified how these prevalent matters in our society have affected celebrities by looking into the type of people who lead game shows, revealing if certain demographics such as race and gender influenced whether particular individuals were chosen to host a program. Included within this research are studies that portray how the game show industry has been biased explicitly towards one gender for several decades. Further research looks into a scandal that Sony faced when it had to name a successor …

Transit Equity In Southeast Brooklyn, Noam J. Gal

Student Theses and Dissertations

Over the years, planners have considered numerous proposals to expand the subway system further into Southeast Brooklyn including the Utica Avenue Line and the Interborough Express. It remains to be seen whether any of these megaprojects will come to fruition. This honors thesis analyzes the equity impact that Brooklyn’s largest transit desert has had upon its inhabitants. I use an interdisciplinary approach to analyze both qualitative and quantitative data to explain why the subway does not extend into the focus area, how residents have adapted to the status quo, and what policymakers can do to improve transit equity in Southeast …

The Gun Control Paradox In The States: Evidence From National Polls, William A. Rose

Student Theses and Dissertations

The majority has supported gun control policies in the U.S. for decades, but these policies have stayed unimplemented. While much progress has been made on research of this “gun control paradox” at the federal level, determining whether this dynamic towards gun control persists amongst state governments has seen next to none. Previously, this was due to lack of polling data to estimate public opinion among state populations. However, today, new resources have become available that allow for reliable estimates to be made. This study uses the disaggregation of national polling data on gun control from the past decade to determine …

Vaccine Communication During The Covid-19 Pandemic As Displayed By Nyc Health, Rebecca L. Jensen

Student Theses and Dissertations

The 2020 Covid-19 pandemic underscored the importance of vaccination in our governmental- health bodies. As a result, effective vaccine communication is more necessary than ever. The goal of this paper is to better understand frames, strategies and themes used by NYC Health as it pertains to video media related artifacts in their Covid-19 vaccination campaign. This research is important because it informs overall health and vaccine discourse. In analyzing data several key themes were discovered. These themes were established through a synthesis of literary strategies meant to activate certain theoretical frameworks. Further research into the effectiveness of these frames on …

The Effects Of Deepfakes And Synthetic Media On Communication Professionals, Axel Ebermann

Student Theses and Dissertations

The spread of misinformation and disinformation is regarded as one of the most salient challenges for communication professionals around the world.

Now, a new technology called "DeepFakes" or “Synthetic Media” has the potential to further uproot the infosphere. Artificial Intelligence (AI) will enable the mass creation of synthetic audio-visual content that resembles real videos, in which people will appear to say or do things they never actually said or did.

The existing literature predominantly focuses on three aspects of DeepFakes and Synthetic Media: the technical background, coverage of preexisting DeepFakes and possible solutions to combat the malicious use of the …

Pay Inequality And Gender Pay Gap, Chris Constantopoulos

Student Theses and Dissertations

The topic of this thesis paper is pay inequality and gender pay gap, specifically within the United States while occasionally comparing Europe and other parts of the world. The research questions that are brought up while starting this thesis process were how the topic started and developed with the last 10 years. Plus, the potential strides to eliminate the thesis topics issues within the United States. The method of analysis for this thesis paper includes an integrative desktop literature review while analyzing various online and prior academic research articles. The result of studying the numerous amounts of research helped gather …

Impact Of Warnings On Gamified Personality Assessments, Sabrina Yu

Student Theses and Dissertations

Over the past several years, there has been a growing interest in using gamified and game-based assessments to measure individual differences (e.g., cognitive ability, personality) in both research and selection contexts. This interest, in part, stems from the research showing that gamified assessments are associated with more positive candidate reactions to selection processes and the potential to mitigate faking on personality assessments. To date, little research has examined the impact of gamification on faking overall and little research has combined gamification with a more traditional method of mitigating faking on personality assessments such as warnings. The purpose of this study …

Hiring Candidates With Autism Spectrum Disorder (Asd): Effects Of Diagnostic Disclosure And Presence Of Asd Behaviors On Employability Ratings, Geetanjali Sugrim

Student Theses and Dissertations

Despite the increased prevalence of autism spectrum disorder (ASD) diagnoses and organizational emphasis on workplace diversity, limited information is known about how disclosure of an ASD diagnosis and presence of ASD behaviors impact perceived employability in an interview setting. The purpose of this study was to evaluate these factors using an experimental design. Participants were 258 students (M_age = 21.9 years, SD = 5.1; 56% female; 75% non-White) at an urban public college who completed questionnaires on ASD knowledge and stereotypes and evaluated employability of vignette characters interviewing for a job interview. Vignettes varied across two dimensions: ASD disclosure …

The Social Contract Theory In The Face Of Empirical Morality: Integration And Its Consequences, Margaux F F Ramee

Student Theses and Dissertations

The following study experimentally investigated moral attitudes, both intuitive and reasoned, to assess the validity of the social contract theories of four prominent thinkers: Thomas Hobbes, John Locke, Jean-Jacques Rousseau, and John Rawls. These social contract thinkers, though different in their proposals, all attempt to provide an answer to one long-withstanding question: which governmental structure is best? Their theories also interweave moral cognition with the governmental structure recommended. Thus, this research endeavored to contribute to the contemporary discussion of the social contract theory, encourage empirical investigation of the social contract theory, and provide a framework for future research of a …