Social and Behavioral Sciences Commons^™

Investigating Hostility In A Retail Setting, Carlos D. Martinez

Communication Studies

Although there have been many changes in the way Americans shop, particularly the increase in eCommerce, studies have shown that 90% of all United States retail sales still happen in stores. This statistic highlights the continued importance of the in-store experience for the customer. Retail stores constantly rely on atmospherics to try and persuade the customers to make purchases and this study focuses on the use of mirrors to see if they can influence a customer’s attitude when a customer has encountered an unsettling situation.Specifically, this study was designed to investigate the possibility of using mirrors to aid in the …

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman

Communication Studies

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …

Elm In The Courtroom: Application To Trial Juries, Natalie Claire Hopkins

Communication Studies

No abstract provided.

Souls4soles/Running Warehouse 2013. An Application Of Communication Principle In Non Profit Event Planning, Vianna Hochstrasser

Communication Studies

I wanted my senior project to revolve around something that would not only hold personal interest but also make a difference within others lives. We decided to put on an event utilizing Soles4Souls, a charity that helps donate old athletic shoes to adults and children in need around the world.

To begin this charitable effort we would work with San Luis Obispo’s Running Warehouse. Our set goal would be to persuade people to attend our event at Running Warehouse. The price of admission would be one dollar, and a pair of old running or athletic shoes. The money would help …

Sole4souls/Running Warehouse: An Application Of Communication Principles In Non Profit Event Planning, Tiffany Gummow

Communication Studies

This paper examines persuasion and it's effectiveness on donation events. It also discusses the different types of communication styles, the theory of reciprocation, some accommodation, and rapport. The paper focuses primarily on non-profit donation events and how to reach certain target audiences.

Faking Altruism: The True Nature Of Giving, Kristina L. Barker

Communication Studies

I want to see if students are capable of donating to charities. I have picked the American Red Cross to donate to and in support of helping the disaster in Japan. This is a huge effort publicly and students have seen the destruction on a daily basis. I want to see how much students are willing to donate and if different selling strategies make a difference on donations. I will be promoting sunglasses as a gift incentive for donations, with each pair raising $3.60 towards relief efforts. I will be selling the incentives in-group settings and to individual students on …