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Social and Behavioral Sciences Commons™

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Series

2018

Case Studies

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson Aug 2018

Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson

Library Faculty & Staff Publications

This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign. This article also describes how the campaign was able to build a sense of community not only among the large university library system but …

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Identifying Validity In Qualitative Research: A Literature Review, Fitzroy R. Gordon Apr 2018

Identifying Validity In Qualitative Research: A Literature Review, Fitzroy R. Gordon

Faculty Publications and Presentations

This paper explores multiple articles relating to qualitative research. Qualitative research has seen several transformation that aim to support contributions for this research development. As research, using a qualitative methodology rises to prevalence, this paper explores industry and academia use of this methodology. The paper review research based in the field of healthcare and social work. After analysis, the review of literature shows that a majority qualitative research are within the field healthcare (Johnson, 1999). The research conducted embraces a diverse collection of approaches to inquiry intended to generate knowledge actually grounded in human experience. The literature review also addressed …

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