Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (3)
- Communication (3)
- Education (3)
- Advertising and Promotion Management (1)
- Arts and Humanities (1)
-
- Business Organizations Law (1)
- Communication Technology and New Media (1)
- International Business (1)
- International and Intercultural Communication (1)
- Labor and Employment Law (1)
- Law (1)
- Law and Economics (1)
- Law and Society (1)
- Legal Studies (1)
- Life Sciences (1)
- Mass Communication (1)
- Medicine and Health Sciences (1)
- Public Relations and Advertising (1)
- Institution
Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
School of Communication: Faculty Publications and Other Works
With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. The academy needs to keep up by offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations. This article provides a description of an experimental course, Multimedia Commercial Production for Advertising and Public Relations, taught jointly by an advertising professor with significant agency experience and an active award-winning filmmaker at a private Midwestern university. Literature review of experiential learning and hands-on instruction of television production education provides the …
Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra C. Jones, Jessica Mantei
Online Advertising: Examining The Content And Messages Within Websites Targeted At Children, Lisa Kervin, Sandra C. Jones, Jessica Mantei
Faculty of Health and Behavioural Sciences - Papers (Archive)
It is recognised that from a young age children spend considerable portions of their leisure time on the Internet. In Australia a number of child-targeted magazines have associated websites, which have high and ever-increasing readership. We do not yet know the impact of this medium upon children. Overt advertising is evident on webpages, but so too are hidden advertisements in the written text, images and games. This material usually does not comply with existing broadcasting codes of practice for mainstream advertising. This article examines the instances of overt and covert advertisements for food within three websites monitored over a 12-month …
Advertising, Branding, And Pediatric Nutrition, Bridget Kelly
Advertising, Branding, And Pediatric Nutrition, Bridget Kelly
Faculty of Social Sciences - Papers (Archive)
The factors contributing to overweight and obesity are multifaceted and include a combination of genetic, sociological, and environmental influences. Children's exposure to food marketing is recognized as one such factor contributing to the obesity-promoting environment.
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty Articles
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …
The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann
The Effect Of Advertising-Focused, Short-Term Study Abroad Programs On Students’ Worldviews, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Global employers in the advertising industry are increasingly interested in hiring students with intercultural communication skills and cultural experience. While the benefits of long-term study abroad programs are well documented, this study focuses on advertising-specific, short-term study abroad programs. The purpose was to explore the effectiveness of such programs on students’ worldviews using a mixed methods design. The results show that students displayed lower levels of ethnocentrism after participating in short-term, advertising-focused study abroad programs. In addition, five qualitative themes emerged: an awareness of and appreciation for the out-group, an increased awareness of the in-group, the importance of communication, a …
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
Faculty of Social Sciences - Papers (Archive)
The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …
How Coviewing Reduces The Effectiveness Of Tv Advertising, Steven Bellman, John R. Rossiter, Anika Schweda, Duane Varan
How Coviewing Reduces The Effectiveness Of Tv Advertising, Steven Bellman, John R. Rossiter, Anika Schweda, Duane Varan
Faculty of Commerce - Papers (Archive)
In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer’s attention from the screen. The reduction in TV ads’ effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping (X 8 fast forward), …
Made In The U.S.A.: Corporate Responsibility And Collective Identity In The American Automotive Industry, Benjamin Levin
Made In The U.S.A.: Corporate Responsibility And Collective Identity In The American Automotive Industry, Benjamin Levin
Scholarship@WashULaw
This Article seeks to challenge the corporate-constructed image of American business and American industry. By focusing on the automotive industry and particularly on the tenuous relationship between the rhetoric of automotive industry advertising and the realities of doctrinal corporate law, I hope to examine the ways that we as social actors, legal actors, and (perhaps above all) consumers understand what it means for a corporation or a corporation’s product to be American. In a global economy where labor, profits, and environmental effects are spread across national borders, what does it mean for a corporation to present the impression of national …